It really depends on your level of acceptable noise. What are you shooting? I'd be inclined to never shoot over 400 ISO on a standard DSLR, shooting narrative.
On a doco it might be different, on a hacked DSLR it might be different
It really depends on how much noise you're happy introducing into your shots. Then it's a matter of balancing the look you want versus the noise you're going to get - for example, you can't shoot in available light at night on a DSLR at 200 ISO - you either have to add light, or bump up the ISO, thereby adding noise.
On higher end cameras, it gets even more complicated, because your ISO also determines dynamic range. Therefore, I tend to select my ISO based on what I think looks better noise and DR-wise (it can change per film), then decide my shooting stop and light to that.
You should generally keep your shutter speed at 1/50 (or 180 degree) when shooting video, assuming you want more of that high-end camera 'motion blur' look.
The issue with both ways you're suggesting is you'd be introducing noise either way. Brightening the image in post introduces a whole lotta noise on 8-bit H.264 DSLR images. Similarly, bumping the ISO also introduces noise.
You need to introduce more light into your scenes.