A really kick a$$ marketing ploy I read about, a first of it's kind I believe - Kevin Smith is releasing an MP3 of the commentary track for free to download so that people can take their Ipod or portable MP3 players to the theatre and watch it with the commentary on headphones. Now this is a genius marketing move because he has many loyal fans who will shell out more $$$ to see the movie like this a second or even 3rd time. Freakin' BRILLIANT way to get more $$$ from fans, while offering something for the money.