If story is so important, as every filmmaker keeps saying, why does Hollywood do remakes? If people were craving the story, why can't they just buy the DVDs of the old movies? If story is so important, why is every superhero movie about somebody wanting to destroy the universe, and some people trying to save it?
The average viewer wants a spectacle and they get it, good story or not. The spectacle is marketed and images are plastered everywhere and the movie makes a billion dollars. But nobody is going to remember one Avengers movie from the next.
Of course, if the story is different AND good, then it's going to last forever. For instance, "Predator" is not your typical alien movie. There aren't a bunch of aliens in flying saucers with bad intentions. It's just an Alien dude on safari, and he's hunting. Now that's a story. For no reason other than you've never heard of such a thing before. And of course it has everything else going for it too. The details are fantastic.
But at the indie level, how good can a story really be anyway. We don't have the budget for a spectacle. So all we can offer is a "feeling." No indie film story is going to make a billion, whatever the story, without marketing. So the only thing one can aim for is trying to make a certain segment of the market feel kinship with the story, and hope they get interested enough to want to watch your film. But that's just the premise. Then you have to write the story. You have to get a team together. You have to get your actors. You have to get some sort of budget together. You have to make sure you have your locations. You have to shoot. You have to edit. You have to make sure your sound is alright. You have to make sure you have a soundtrack. You have to complete everything,... and that is just the beginning. After the "beginning" is over, you now have to make sure it leaves your computer and goes on to the real world. And then without a marketing budget, since all the money has been spent on production, you have to figure out how to get more than 5 people interested in your film, not because your film is a spectacle, not because you have a great story (how great can your story really be? It's highly improbable that the average filmmaker is so creative that they've come up with an amazing story nobody has ever heard of), but because you made them feel something,... anything... at some level, deep enough for them to recommend your film to their friend.
If you can't do that, your film or mine, won't make it very far out of our respective computers,... whatever the story.