Can I make an actor's teeth look whiter?

It can be done in post, starting at about 3:10... but watch the whole thing, it's pretty cool.
https://www.youtube.com/watch?v=Jov9e4fo7iE

Found it interesting they mention "over exposing" the film just a bit, know they'd be color grading. Where as with digital, we try to under expose just a tad bit to preserve the highlight detail.
 
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