archived-videos Buy Into Equality - political ad

That was a great video. it did its job and got the message across in a friendly, clever way. BUT :) What businesses will sign on to this besides businesses owned by gays/family of gays. This is a controversial issue. Most businesses are in the business of making money. Why would they run the risk of alienating their clientel? I'm not taking a position for or against here. Just throwing out questions.
 
There should be sounds for the money clinking into the bank and being emptied into the glass and perhaps the glasses sliding. Or if you want to be a little different they could be splashes or a combination of the clinks and splashes.

And most definitely you need a new song because, as Cracker mentioned, unless you or your client have very deep pockets I seriously doubt you could get clearances.
 
While I think the video is very good, I have a question. Is there prejudice against gay friendly businesses? Maybe it's because I'm from NY, I've never heard of that before.

I know there's the marriage rights, and fucked up heterosexuals are prejudiced against gays. Of course my favorite is when a gay person makes bigoted gay slurs. But, prejudice against gay-friendly businesses is new to me.
 
Is that brief audio clip at the very end supposed to be there? :hmm:

Video is simple & effective... aside from the last thing we see. The actual web-link at the end, which is so complicated that it doesn't matter how effective your "call to action" is.

Spend a few bucks to get an easy-to-remember URL, and just have it redirect to wherever your actual page is.



BuyGay.org (probably already taken, but you get the idea)

vs.

http://www.marriageequalityri.org/buyintoequality/home.html

Code: 
http://www.marriageequalityri.org/buyintoequality/home.html

...as non-truncated



It's a no-brainer, as to which one people will remember... and as people (in general) are lazy, only one of those two URLs are gonna see any action.
 
ussinners said:
While I think the video is very good, I have a question. Is there prejudice against gay friendly businesses? Maybe it's because I'm from NY, I've never heard of that before.

I know there's the marriage rights, and fucked up heterosexuals are prejudiced against gays. Of course my favorite is when a gay person makes bigoted gay slurs. But, prejudice against gay-friendly businesses is new to me.
Click to expand...

The money is what you donate to a charitable organization. In this case, that charitable organization is, I assume so, working towards legalizing gay marriage.
 
Cracker Funk said:
The money is what you donate to a charitable organization. In this case, that charitable organization is, I assume so, working towards legalizing gay marriage.
Click to expand...

It's not. This is about supporting gay-friendly businesses. I read the description and went to the site. These businesses I guess donate a lot to the "marriage for gays" fight.

Also, I don't know whose version of Over the Rainbow it is. But, if it was done especially for this piece (I doubt it), then the cost won't be nearly as expensive as a well known version.
 
Thanks for the tips! I definitely think it would have been more effective if the weblink was better.

The idea behind the site is to help people in RI who support gay marriage (or other gay rights) find and patronize gay-friendly businesses (for example, Blue State Coffee, which donates something like 10% of its profits to charities such as Marriage Equality RI). I was hoping the video would pique curiosity about the site, rather than getting the whole idea across. Do you think it would have been better to get more specific about what I was advocating in the video? Or is it OK to let the site speak for itself?
 
I like the video too. However, I must echo C-Funk's call on the song (kudos if you can afford it though as it is a nice fit), Alcove's call on the lack of sound effects (people expect to hear certain sounds with specific images, though how you mix those in and not impact the soundtrack is an interesting discussion, one that Alcove could certainly help us with) and Zensteve's call on the complicated link (these types of messages are all about "buzz" and quick catchy pieces of data - that link is too long to be considered buzz or quick and catchy). Also you need to clean up some audio at the end, someone's voice comes in at the very end.

I like the idea and the message and I found that you were specific and clear enough. You got your message across without being "on-the-nose" about it or beating us over the head with the message. I wouldn't change much about other than the concerns already mentioned in this thread that I echoed above. Nice job.

Not to spark a political debate but as a naturalized citizen of this beuatiful country of ours I often find it somewhat distressing as I am often faced with the realization that the qualities that we impose as standards to the rest of the world as indisputable and God given - qualities like freedom, liberty and equality - are aggregiously compromised by disturbing different degrees of application to our very own. I claim not to be new or immune to the ability for humans to hold varying levels of equally disparate ideas, but what attacted me to this country was our belief in giving no quarter on those ideas, those qualities that define the heart of us, our core. Those values are still in us, even in these times, and it's messages like yours that will help us remember. Keep up the good work.
 
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