Apple ad, shot on iPhones.

[Aspiring Mogul]

I know almost nothing of cameras, but this Apple ad was shot by iPhones, and the scenes are very well done, which means the barriers to film-making are dropping ever more. The advantage, then, will be in the storytelling, not the cool cinematography.

https://www.youtube.com/watch?v=zJahlKPCL9g

 

[8salacious9]

I know almost nothing of cameras, but this Apple ad was shot by iPhones, and the scenes are very well done, which means the barriers to film-making are dropping ever more. The advantage, then, will be in the storytelling, not the cool cinematography.

https://www.youtube.com/watch?v=zJahlKPCL9g

im not sure what you are on about..

they just looked like stablised shots with someone who knows what they are doing with some accessories, the image didnt look good enough to me .

and im not sure what you mean by the advantage will be in the storytelling? I thought the whole point was the story..

 

[stef]

Yeah, I don't know if it's compression artifacts from the filming or the youtubing, but the low light stuff is not very good even in HD. Lots of posterization and artifacts, and I really don't like the lens flare. That flare is probably my biggest complaint about the video quality.

However, considering this was shot with a frikkin phone with a 4.5mm sensor, it's pretty awesome! But you will miss out on a lot of those cool cinematographic effects because it simply cannot do many of them.