Enhancing human creativity AI can speed up the craft of filmmaking
The role of Artificial Intelligence (AI) in filmmaking, as of now, is to assist Indian filmmakers in generating ideas during pre-production and speeding up the post-production process. AI tools are handling time-consuming tasks such as colour grading, enhancing textures, creating photorealistic characters, and generating rough cuts.
While filmmakers such as Chhatrapal Ninawe and Shekhar Kapur are experimenting with AI to build scripts, AI-generated feature films such as Maharaja In Denims, which is based on famous author Khushwant Singh’s novel of the same name, will be released soon. The film holds significance as it has no actor, was shot without cameras and did not have a set.
Krishna Sankar Kusuma, professor, AJK Mass Communication Research Centre, Jamia Millia Islamia, says that with the popularity of OTT platforms and increased consumption of video content, AI is helping accelerate the process of filmmaking. “Presently, AI is not just limited to animation. A large number of artists and film technicians are employing AI in regular feature-length films to improve action sequences or build narratives in thrillers, or even family dramas.”
“AI brings a lot of possibilities in terms of motion tracking and superimposing, which makes the job of technicians and filmmakers easier. It allows filmmakers to shoot a scene in one location and superimpose the actors in an entirely different environment,” says Kusuma, who teaches the usage of AI in filmmaking as a part of the New Media course.
No harm to human creativity
Growing reliance on AI for creative work has led to a debate about whether it can take over human creativity and get people out of jobs. Kusuma believes that AI in films could be an ally if used properly. “Cinema is a creative field where AI will not work unless humans are involved in the creative process. AI as a skillset to help filmmakers take references from multiple generated images and visuals; it does not affect the originality of the work,” he says.
Need for AI curriculum in film institutes
There is a need to develop a curriculum that teaches students about the usage of AI in cinema and mass media. “Mass communication is among the disciplines that have been impacted most by AI. Today, we have AI anchors and social media influencers, and there is an advancement in AI technology almost every day. There is a definite need to revise our curriculum and upskill students for future jobs that involve AI,” says Kusuma.
Stardom will persist
While the rise in the usage of AI will make the craft of filmmaking less time-consuming, Kusuma believes that AI will not impact the stardom that actors enjoy. “Indian cinema is not going to be impacted by AI in the way it is projected today. Unlike Hollywood, Indian audiences love to see their favourite stars on screen, which will not change in the coming decade. What AI will do is make these stars look more defined or their action sequence more exciting,” Kusuma says.
source:
AI could be an ally in filmmaking - EducationTimes.com
Enhancing human creativity AI can speed up the craft of filmmaking - EducationTimes.com
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