Hmm...
I would have liked to have seen more hard data and less author/editor's opinion on street supposition and extrapolation.
I don't think the article really covers any new material, only rehashes what those of us this step closer to the industry and apart from the general audience public already know.
At best, it confirms that studio exec A) imply they have little control between green light and final product, and B) can't predict what'll be a hit or miss themselves.
Anyone have a current film industry data source on target market demographics, breakpoints and expenditures?
Also, a division of personal spending on entertainment (between theater, cable/satellite, VOD, real world)?
IOW, how much are teens between the ages of what and where spending on theater tickets as opposed to relying on cable TV?
TIA