Film is meaningful to me, so as a viewer
I'm speaking from a filmmaker's perspective.
I don't care what general audiences think
Neither do I, as a movie watcher.
There is so much great cinema out there so I won't waste my time watching formulaic "entertaining" (which honestly entertain me less and less the more I explore film) pictures when I can watch meaningful artistic expressions.
Agreed. If I was interesting in cinema just for experiencing films, I would not care what anyone thinks. But as a filmmaker, there is much more difficulty in deciding how to make films. As a filmmaker, I want to bring my artistic vision to life, appeal to a fairly good sized audience, and possibly get some political or social message across.
Occasionally there are films that find a balance between the two, such as Psycho and Gravity.
Some filmmakers choose to please the masses, others choose to challenge them
A balance can be found between the two.