archived-videos Urban clothing promo

Audio vo at end needs to be raised.

Well done, I agree, first shot someone smoking a cigarette, probably not good for any company these days. Maybe it's different in Denmark.
 
Overall pretty cool. I kinda agree about the first shot though. I'm kinda weird, but the texture from his facial hair makes me uncomfortable haha.

And I kind of think it could probably be cut down to 30 seconds with faster pacing, and be even better and punchier.
 
Thanks for the feedback.

I completely agree with the first image. It was the owner of the clothing that wanted it to begin like that to give it "street/urban"-vibe. I tried to convince him otherwise, arguing that it might be a bit offensive to non-smokers, but he argued that smoking is looked upon as 'cool' by the youths in Denmark, which I can agree with to some extent.

It's a small company though and not a tv-commercial. If it was a tv-commercial and I was the director I would be shouting NO-GO, just like you guys.
 
In essence then, by admission, the company is using smoking to lure kids. I don't like that.

But the spot is well done.

Point the director here so he can see the opinions.
 
Good shots. I like the overall tone and textures you were able to capture. I would hold on the end logo longer, perhaps for another second or two.
 
indietalk said:
In essence then, by admission, the company is using smoking to lure kids. I don't like that.

But the spot is well done.

Point the director here so he can see the opinions.
Click to expand...

Maybe I made my comment confusing. I was the director. It was a 1-man production by me, but the owner of the clothing (who isn't seen in the video) basically acted as the producer, and he sort of demanded the first clip so I just went with the flow.

And thank you!
 
Oops yeah that's what I meant, the producer. ;) (client, rather)
 
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