Shooting outside in winter

Its a bright sunny day and their is lots of snow on the ground thus it being really really bright. Is their a certain lens I should get for my k-3 for it to look less bright, or is that all in the film?
 
Throw an ND (Neutral-Density) Filter on there, and stop down a bit and it will be darker.. you could also use other filters, depending on the look you're going for, but to simply darken it, stop down (close the iris) and use ND filter(s).
 
Likely any 'pro' camera shop should carry filters in the size that will work with your camera.. (bring it in when you go to look, that way you can also get an idea of how it changes the image by looking through the viewfinder)
 
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