Thanks for the feedback. We're about 10 mounts out from completion. South Hollywood Rentals is the name of the company.
We'll be offering HMIs, Kinos, dollies, jibs, remote heads, lenses, cameras, etc. What most may be especially interested in is the Si-2K camera rental. South Hollywood Pictures recently shot a music video with the new Silicon Imaging prototype Si-2K camera... and the results were more than quite impressive. We intend on offering this camera package within the next year or so.
I hear what you're saying about knowledgeable staff. What we intend to implement is a checklist system to prevent things like "oops, no sandbags" or "mierda!! coño!!! NO GELS!!!" Having 2 sets of wheels for a dolly is a must!
Keep plenty of things in stock? Definitely. We're only going to stock quality equipment... not those crazy C-stands that feel like they're made of plastic dog doo.
I would greatly appreciate some more responses from everyone. We're trying to mold this business concept around what real independent filmmakers need and want. Be as ridiculous with the suggestions as you like. Thanks!