Thanks for your posting. I'm grateful for the time you've taken to look at the site.
You're right there isn't anything wrong with the term arthouse and I think of myself as an arthouse director. However, the point my business partner was trying to make, is that sales agents and distributors don't see as much commercial value in arthouse movies. It's not so much that he doesn't see it as an arthouse movie, he just doesn't want people to right the film off as being of little commercial value before seeing it.
One of the great things about this film and at the same time one of the comercial problems, is that we've created a film with a unique style. I can, hand on heart, say that it isn't similar in style to the work of any other director I know. For me as an director, establishing my own style is good, however, it does make talking about the film difficult.
The "Ken Loach does Deliverance" isn't quite right, although we have started refering to the film as "Kes-iviour Dogs" simply because of slight resonance it has with Straw Dogs and at the same time with Ken Loach's Kes.
Our basic problem, then, is basically a marketing problem. We have to be able to describe the film to people who haven't seen it, in a way that will give them enough clues about it, to decide whether they'd like to spend both their time and their money in a cinema with this film.
