> My Crowdfunding Experience

rayw

Member

Volvi

Member
My pleasure! Glad you enjoyed it. I hope it's of some use to someone in the future, and I'm sure that the process of writing it helped me analyse my experience better, and hopefully improve next time.
 

rayw

Member
http://filmmakermagazine.com/66178-how-a-water-filter-can-teach-you-how-to-hack-your-kickstarter-campaign/
"Step 1: Start with principles that require less work and yield better results

We chose three core principles for our Kickstarter strategy. The hacks and tactics we’ll share with you are cool, but these principles were the foundation of our campaign. Make sure you understand them before moving forward.

Minimum Effective Dose. MED is the smallest input needed to produce a desired outcome. For example, if you want to boil water, the MED is 212 degrees Fahrenheit. Increasing the temperature above 212 degrees will not produce a better result, it will just waste resources. We wanted to focus on the 1-3 things that would allow us to raise $100,000 in 10 days, and eliminate everything else. MED is described in detail in The 4-Hour Body.

Outsource and automate. These two steps allow you to get results by delegating tasks and setting up automated systems so you can focus your energy on more valuable projects. The #1 resource we found for outsourcing is Zirtual. Zirtual provides US-based virtual assistants (VAs) for as little as $97 a month. Do not run a Kickstarter campaign (or your life) without VAs. They will save you countless hours of work. The 4-Hour Workweek is the best book on outsourcing and automating.

Prep and pick up. Chef’s don’t prepare meals like you and me. They don’t start 15-60 minutes before dinner. Instead, they prep everything in advance (sometimes days before), so they can just heat the food and make it look nice when it’s time to eat. This concept was critical to our success. Our goal was to do 90% of the work in advance. For example, crafting emails 2-3 days early so we just needed to click “send” when we launched. We learned about prep and pick up in The 4-Hour Chef. It’s a game changer."


I hope you like to read: http://www.fourhourworkweek.com/blog/2012/12/18/hacking-kickstarter-how-to-raise-100000-in-10-days-includes-successful-templates-e-mails-etc/
 

rayw

Member
http://digboston.com/watch/2013/02/crowdfunding-provides-option-for-independent-film-company-troma/
http://www.qchron.com/editions/western/small-film-studio-battles-the-big-guys/article_ed5df040-d94c-59fe-b89b-de5b1aab7682.html

http://www.indiegogo.com/projects/occupy-cannes-a-documentary-about-independents-at-the-cannes-film-festival?website_name=OccupyCannes

How popular is Troma?
And how much did they raise in a month?
14,952
THIS SH!T AIN'T EASY!

https://www.youtube.com/watch?v=s7cFXrkkk-A


FWIW, something I really haven't considered is to push the print and online media angle for coverage of a crowdfunding campaign.
Something to think about.
 
Last edited:

rayw

Member
Moving it to the next page...

For those of you still running I hope this post brings another round of attention to your projects! GL! :yes:


The Nazi From Beyond
seeks $7,000*
for their Flexible Funding campaign by Fri 10 May
http://www.indietalk.com/showthread.php?t=46869&highlight=nazi
$0 Raised of $7,000 Goal
http://www.indiegogo.com/projects/the-nazi-from-beyond


To Kill For A Million*
seeks £2,000*
for their Flexible Funding campaign by Sat 11 May
http://www.indietalk.com/showthread.php?t=47161
£0 Raised of £2,000 Goal
http://www.indiegogo.com/projects/to-kill-for-a-million-a-comedy-feature-film-about-money



* * * * * * * * * * * C R U N C H - T I M E ! ! * * * * * * * * * * *

From the Core
seeks $500
for their Flexible Funding campaign by Mon 20 May
http://www.indietalk.com/showthread.php?t=47437


Angels, Aliens, and Monsters
seeks $1,500
by Wednesday May 22
http://www.indietalk.com/showthread.php?t=47682


Saving Jewell
seeks $175,000
by Fri 24 May
http://www.indietalk.com/showthread.php?t=47446


* * * * * * * * * * * U P C O M I N G * * * * * * * * * * *


After a full year, 12 months, 52 weeks of running this thread I'm going to call it quits on seeking additional crowdfunding experience feedback.

At some point I'll go back through it, comb it for additional information, and post the results.

For those (too) few of you whom have responded
THANK YOU!

This thread has received over 17,000 views (maybe a thousand of those are mine) indicating a strong bit of interest in the subject, and I expect that number to eventually crawl over 20 thousand.

I appreciate your interest and participation.



Anyone else care to share their experiences?
(Please note the NEW links to thread contributors!! Karma, folks. Karma.)



* * * * * * * * * * E X P I R E D * * * * * * * * * *

>> TRUNCATED LIST <<
ARCHIVED CAMPAIGNS
HERE


Chloe - a short film seeks $500 in their Flexible Funding campaign by Sat Dec 01: Received $10 in Partial Funding
http://www.indietalk.com/showthread.php?t=43926
http://www.indiegogo.com/chloethefilm

You Should Be So Lucky seeks $15,000 in their Flexible Funding campaign by Fri Dec 07
The page you are looking for is currently in "DRAFT" mode and hidden from the public.

http://www.indietalk.com/showthread.php?t=43925
http://www.indiegogo.com/youshouldbesolucky

EVER AFTER Resurrection seeks $9,300 in their Flexible Funding campaign by Thu Dec 13
Raised $9,601 of $9,300 Goal

http://www.indietalk.com/showthread.php?t=44215
http://www.indiegogo.com/EverAfterMovies

MindStudios Short Film - Untitled Forest Story seeks $500 in their Flexible Funding campaign by Tue Dec 18
Raised $503 of $500 Goal

http://www.indietalk.com/showthread.php?t=44629
http://www.indiegogo.com/forest-story

Save Our Souls seeks $3,000 in their Flexible Funding campaign by Tue Dec 25
Received $189 of $3,000 Goal
http://www.indietalk.com/showthread.php?p=291276#post291276
http://www.indiegogo.com/505MOV

Chic: You Know It When You See It seeks $5,000 by Friday Dec 28
Raises $5,475 of $5,000 goal
http://www.indietalk.com/showthread.php?t=44428
http://www.kickstarter.com/projects/1683058875/chic-you-know-it-when-you-see-it

Traveling in History seeks $300,000 by Mon Dec 31
The page you are looking for is currently in "DRAFT" mode and hidden from the public.

http://www.indietalk.com/showthread.php?t=44649
http://www.indiegogo.com/travel-in-history

Predatory Moon seeks $7,476 in their Flexible Funding campaign by Wed 02 Jan
Raised $1,510 of $7,476 Goal
http://www.indiegogo.com/predatorymoon?c=home
>Report>> http://www.indietalk.com/showthread.php?p=303816#post303816

Speed Bump seeks $5,000 in their Flexible Funding campaign by Sat Jan 19
http://www.indietalk.com/showthread.php?t=44145
Raised $20
http://www.indiegogo.com/speedbumpmovie

Cartel Hustlers seeks $12,000 by Thursday Jan 24
http://www.indietalk.com/showthread.php?t=44615
Raised $60.00
http://www.kickstarter.com/projects/1302351065/cartel-hustlers?ref=live

NORMAL Seeks $5,000 for their Flexible Funding campaign by Sat Feb 02
http://www.indietalk.com/showthread.php?t=45865
Raised $3,766, & received all of the funds contributed
http://www.indiegogo.com/projects/289679?c=home

SEISHIN seeks £600 by Tuesday Feb 5
http://www.indietalk.com/showthread.php?p=305159#post305159
Raised £40.00
http://www.kickstarter.com/projects/salacious/seishin-fantasy-sci-fi-re-anime-short-film

Bid For My Life seeks £6,000 by Thu 14 Feb
http://www.indietalk.com/showthread.php?p=307874#post307874
Raised £6,001
http://www.indiegogo.com/bidformylife
>Report>> http://www.indietalk.com/showthread.php?p=310721#post310721

Ruthless Seeks $3,500 for their Flexible Funding campaign by Sun Feb 17
http://www.indietalk.com/showthread.php?t=45759
This campaign received all $1,300 of the funds contributed.
http://www.indiegogo.com/projects/ruthless

THUS SPOKE JUDAS seeks $35,000 by Wednesday Feb 20
http://www.indietalk.com/showthread.php?t=45739
Raised $215
http://www.kickstarter.com/projects/omarsalaszamora/thus-spoke-judas-old-school-horror-feature

Branching Out seeks $800 by Friday Mar 1
http://www.indietalk.com/showthread.php?t=46152
Raised $565
http://www.kickstarter.com/projects/1277633858/branching-out-a-romantic-short-film

BlackHollywood.TV seeks $7,000 for their Flexible Funding campaign by Sat 02 Mar
http://www.indietalk.com/showthread.php?t=46077
Raised $0
http://www.indiegogo.com/projects/327529

Hunter X seeks $3,000 by Wednesday Mar 6
http://www.indietalk.com/showthread.php?t=46238
Raised $3,000
http://www.kickstarter.com/projects/1807788097/hunter-x-the-movie?ref=live

Scenes from a Room seeks C$10,000 for their Flexible Funding campaign by Wed 06 Mar
http://www.indietalk.com/showthread.php?t=46639
Raised & received C$1,225
http://www.indiegogo.com/projects/scenes-from-a-room

HUNTER seeks $50,000 by Thursday Mar 7
http://www.indietalk.com/showthread.php?t=46251
Raised $385, received nothing
http://www.kickstarter.com/projects/fdprod/hunter-finish-the-feature-film

Tides of Time seeks $5,000 for their Flexible Funding campaign by Fri 15 Mar
http://www.indietalk.com/showthread.php?t=46772
Raised & received $1,874
http://www.indiegogo.com/projects/tides-of-time

The Owl in Echo Park seeks $1,500 for their Flexible Funding campaign by Sat 16 Mar
http://www.indietalk.com/showthread.php?t=46318
Raised & received $815
http://www.indiegogo.com/projects/the-owl-in-echo-park--12?website_name=owlinechopark

The Tendency seeks £600 by Sat 16 Mar
http://www.indietalk.com/showthread.php?t=46287
Raised & received £155
http://www.indiegogo.com/projects/the-tendency

Without You seeks £2,000 by Sunday Mar 17
http://www.indietalk.com/showthread.php?t=46301
Raised £15.00, received nothing
http://www.kickstarter.com/projects/895294272/without-you-1

Ups & Downs of Human Being seeks 5,950€ for their Fixed Funding campaign by Wed 20 Mar
http://www.indietalk.com/showthread.php?t=46356
30€ Raised & Received of 5.950€ Goal
http://www.indiegogo.com/projects/ups-downs-of-human-being?website_name=upsanddownsofhumanbeing

DELUSIONS OF GRANDEUR seeks $2,000 for their Flexible Funding campaign by Thu 21 Mar
http://www.indietalk.com/showthread.php?t=46270
$552 Raised & Received of $2,000 Goal
http://www.indiegogo.com/projects/delusions-of-grandeur-short-film

All Mortal Flesh seeks €1000 by March 21
http://www.indietalk.com/showthread.php?t=46960
€1,000.00 Raised of €1,000.00 Goal
http://www.fundit.ie/project/all-mortal-flesh

why teach? &MORE! seeks $2,000 for their Flexible Funding campaign by Fri 22 Mar
http://www.indietalk.com/showthread.php?t=46528
$100 Raised & Received of $2,000 Goal
http://www.indiegogo.com/projects/why-teach-more

The Campground seeks $2,000 by Thursday Mar 28
http://www.indietalk.com/showthread.php?t=45958
Funding for this project was canceled by the project creator [March 21].
http://www.kickstarter.com/projects/1464244473/the-campground

TUCK BUSHMAN and the WEREWOLVES of WINDY CRACK seeks £500 by Thursday Mar 28
http://www.indietalk.com/showthread.php?t=46934
Raised and received £620
http://www.kickstarter.com/projects/1804560172/tuck-bushman-and-the-werewolves-of-windy-crack?ref=live

MONSTEROUS MURDERS seeks £1,500 by Thursday Mar 28
http://www.indietalk.com/showthread.php?t=46763
Raised & received £2,106!
http://www.kickstarter.com/projects/1183627805/monsterous-murders-a-stop-motion-short

Isolation seeks $2,000 by Tuesday Apr 2
http://www.indietalk.com/showthread.php?t=46900
$541 pledged, nothing received
http://www.kickstarter.com/projects/301240220/isolation-full-length-horror-film?ref=live

Delura: a 3d animated fantasy sci-fi series seeks $6,500 by Thursday Apr 4
http://www.indietalk.com/showthread.php?t=46724
$1,498 pledged of $6,500 goal
"Funding for this project was canceled by the project creator [March 31]"
http://www.kickstarter.com/projects/delura/delura-a-3d-animated-fantasy-sci-fi-series

Pilgrim Series seeks $1,000 by Thursday Apr 4
http://www.indietalk.com/showthread.php?t=46751
$1,280 pledged of $1,000 goal!
http://www.kickstarter.com/projects/pilgrimseries/pilgrim-series

LA MINUTE seeks $20,000 by Thursday for their Flexible Funding campaign by Thursday Apr 4
http://www.indietalk.com/showthread.php?p=313459#post313459
$1,205 Raised of $20,000 Goal
http://www.indiegogo.com/projects/la-minute-feature-film?website_name=LaMinute

Mouse Trap Film Project seeks $600 by Sunday Apr 7
http://www.indietalk.com/showthread.php?t=46872
$655 pledged of $600 goal!
http://www.kickstarter.com/projects/632009405/mouse-trap-film-project?ref=home_location

"The Princess Knight" seeks $4,000 by Saturday Apr 13
http://www.indietalk.com/showthread.php?t=46753
$7,315 pledged of $4,000 goal
http://www.kickstarter.com/projects/1090930414/the-princess-knight-a-fantasy-puppet-musical

THE FIRST STORY seeks $14,600 for their Flexible Funding campaign by Mon 15 Apr
http://www.indietalk.com/showthread.php?t=46780
Cancelled by creator the very next day. :grrr:

Spirit in the Woods seeks $1,000 for their Flexible Funding campaign by Mon 22 Apr
http://www.indietalk.com/showthread.php?t=47347
$0 Raised of $1,000 Goal
http://www.indiegogo.com/projects/spirit-in-the-woods
$25.00 pledged of $1,500 goal
Funding for this project was canceled by the project creator on April 6.
http://www.kickstarter.com/projects/1901398314/spirit-in-the-woods
$920 pledged of $750 goal
http://www.kickstarter.com/projects/1901398314/spirit-in-the-woods-0

ANATHEMA seeks €3.000 by April 23
http://www.indietalk.com/showthread.php?t=47106
€3.3620 of €3.000 goal
http://www.cinecrowd.nl/anathema?language=en

Into The Woods seeks $25,000 by Thu 25 Apr
http://www.indietalk.com/showthread.php?t=47157
$60 Raised of $25,000 Goal
http://www.indiegogo.com/projects/into-the-woods-a-modern-blues-story--2

Abandoned: A Horror Short seeks $4,000 for their Flexible Funding campaign by Thu 25 Apr
http://www.indietalk.com/showthread.php?t=47468
$0 Raised of $4,000 Goal
http://www.indiegogo.com/projects/abandoned-a-horror-short

The Nazi From Beyond seeks $7,000 for their Flexible Funding campaign by Fri 10 May
http://www.indietalk.com/showthread.php?t=46869&highlight=nazi
$0 Raised of $7,000 Goal
http://www.indiegogo.com/projects/the-nazi-from-beyond

To Kill For A Million seeks £2,000 for their Flexible Funding campaign by Sat 11 May
http://www.indietalk.com/showthread.php?t=47161
£0 Raised of £2,000 Goal
http://www.indiegogo.com/projects/to-kill-for-a-million-a-comedy-feature-film-about-money


* * * * * * * * * * E X P I R A T I O N - P E N D I N G * * * * * * * * * **


From the Core seeks $500 for their Flexible Funding campaign by Mon 20 May
http://www.indietalk.com/showthread.php?t=47437

Angels, Aliens, and Monsters seeks $1,500 by Wednesday May 22
http://www.indietalk.com/showthread.php?t=47682

Saving Jewell seeks $175,000 by Fri 24 May
http://www.indietalk.com/showthread.php?t=47446
http://www.indiegogo.com/projects/saving-jewell--2



3/13 15,071
3/17 15,335
3/23 15,623
4/03 16,125
4/09 16,347
4/16 16,528
5/01 16,881
5/09 17,064
5/13 17,188

thx for your support for the nazi from beyond...you really did it!
Be nice. This ain't a paying gig. ;)
 
Last edited:

rayw

Member
Interesting: http://blogs.indiewire.com/shadowandact/help-newlyweeds-get-ready-for-its-sundance-film-festival-debut
"Shaka King's feature film debut, Newlyweeds, will make its worldwide debut at the Sundance Film Festival this month.
...

The film has to first get through the circus that is Sundance; and to do that, and do it well, money will have to be spent! And that's were YOU come in.

Shaka has set up a Kickstarter campaign to raise $10,000 which will go towards getting the film ready for its premiere at Sundance in about 2 weeks.

The money will be used for the following: - Color correction; Sound design; and soundtrack."
So... the film got into Sundance, but before it got the "royal treatment."
Interesting.
Good to know the dandelion doesn't need to be gilded first.


http://www.kickstarter.com/projects/1767107098/kickstart-newlyweeds-to-sundance
"Launched: Jan 3, 2013
Funding ended: Jan 17, 2013

But in order to finish the film we need your help.

Your donation will go towards:

- Color correction (to make it look pretty...color correction is like Instagram for movies...except not free ;)

- Sound design (New York is a noisy city...garbage trucks compacting trash, sirens wailing, random street chatter) Sound design is the invisible art form. A good movie NEEDS realistic sound.

-A top-notch soundtrack (Imagine Pulp Fiction without the Hawaii Five O theme song...a good soundtrack costs $$$$$)"
$12,567 raised of a $10,000 goal.


Seems there were several kickstarter supplemented docs @ Sundance 2013:
http://blogs.indiewire.com/sydneylevine/making-sense-of-sundance-documentaries-thom-powers-on-the-sundance-market-sales-distribution-pickups-on-docus
"In the case of THE SQUARE, the producers launched a Kickstarter campaign at Sundance to help finish their film. That seems like a very smart strategy for other filmmakers to consider. When you’re at a film festival, you have a rapt and enthused audience and if you can point them to a Kickstarter campaign, that’s a great way to leverage that enthusiasm. Even if you don’t need finishing funds, it’s a way to get outreach funds. I also saw the team from THE SQUARE selling t-shirts. After one screening they came away with few hundred dollars of cash in hand, which can help defray costs of attending a festival. These are strategies that filmmakers like Gary Hustwit have long practiced, emulating the way rock musicians sell t-shirts and posters at live performances. The film community has been slow to catch on. Maybe filmmakers are so busy getting their films made that they don’t have time to think about merchandise. But every bit of revenue helps."

http://www.kickstarter.com/projects/noujaimfilms/the-square-a-film-about-the-egyptian-revolution?ref=card
"Launched: Jan 21, 2013
Funding ended: Mar 7, 2013

THE PLAN
Your support and funding will help us bring this film across the finish line- scoring the film, supporting post-production facilities, editing, and the continued filming of current events in Egypt…all things that take this film to the next level.

Your funding will help this film reach the quality (editing, music, post-production and finishing) and the release this revolution of modern times deserves."
Raised $126,020 of a $100,000 goal, mostly for audio.



http://www.kickstarter.com/projects/39360185/inequality-for-all-0?ref=card
"Launched: Nov 15, 2012
Funding ended: Dec 15, 2012

WHAT WE NEED TO MAKE THIS FILM HAPPEN: We urgently need to raise $75,000 in order to finish INEQUALITY FOR ALL in time to make an impact on the national discussion as the next Obama Administration takes office. We specifically need money for:

1. Editors: We need $25,000 to pay our talented editors who are working hard round the clock!

2. Archival footage: We need $25,000 to cover our archival footage costs.

3. Original score: We need $25,000 to compose original music for the film. "
$83,392 raised of a $75,000 goal



http://www.kickstarter.com/projects/2139251104/american-promise?ref=live
"Launched: Feb 13, 2012
Funding ended: Mar 14, 2012

The Ask
We have started the editing process and we are finishing our final months of shooting. Our big task now is to turn 12 years of footage into one high-quality, exceptionally compelling, four star-worthy feature documentary. So we're turning to our family of supporters to help us raise the funds to:
  • finish the editing,
  • do the sound mix,
  • and score the film.
Over the last 12 years, American Promise has received backing from The Ford Foundation, The Fledgling Fund, The Sundance Documentary Fund, Open Society Foundation, San Francisco Film Society, Tribeca Gucci Documentary Fund, National Black Programming Consortium and the New York State Council on the Arts. But we still need your help to reach completion. "
All that financial assistance and they're still pan-handling at KS.
$50,698 raised of a $50,000 goal
 
Last edited:

rayw

Member
Premium Analysis: The Veronica Mars Movie Project

http://www.kickstarter.com/projects/559914737/the-veronica-mars-movie-project

Lettuce dissect both WHAT premiums the campaign offers (it's still running, folks!) and HOW donors valued them.
(HFS! I might hafta break this into two posts!
EDIT UPDATE: Yeah. This post uses over 17,500 characters which pushes up against the 20,000 character per post limit. Will resume on subsequent post.)


Pledge $10 or more - 7850 backers
You’ll be sent a pdf of the shooting script on the day of the movie’s release. Read it or remain unspoiled, the choice is yours. Additionally, you will receive regular updates and behind-the-scenes scoop throughout the fundraising and movie making process.

Pledge $25 or more - 6130 backers
You will be sent a limited-edition “Veronica Mars - The Movie” T-shirt available only to Kickstarter backers. We’re working on the design now. We’ll post it as soon as it’s ready. In addition, you’ll be sent the pdf of the shooting script. Plus, you will receive regular updates and behind-the-scenes scoop throughout the fundraising and movie making process. AVAILABLE TO US AND CANADA (NEW!) BACKERS ONLY
Add $10 to ship outside the US

Pledge $35 or more - 14806 backers
You will receive a digital version of the movie within a few days of the movie’s theatrical debut, plus the T-shirt, plus the pdf of the shooting script. Naturally, you will also receive regular updates and behind-the-scenes scoop throughout the fundraising and movie making process. AVAILABLE TO US AND CANADA (NEW!) BACKERS ONLY
Add $10 to ship outside the US

Pledge $50 or more - 12969 backers
You’ll receive everything listed above, plus you’ll receive a physical DVD of the movie that will include a documentary on the making of the Veronica Mars movie and the history-making Kickstarter campaign, plus other bonus features not available on the digital download. AVAILABLE TO US AND CANADA (NEW!) BACKERS ONLY
Add $10 to ship outside the US

Pledge $75 or more - 1084 backers
You’ll receive everything listed above, plus you’ll receive the official “Veronica Mars” movie poster AVAILABLE TO US AND CANADA (NEW!) BACKERS ONLY
Add $10 to ship outside the US

Pledge $100 or more - 4704 backers
It just keeps getting better. You’ll receive everything listed above -- the updates, the script, the T-shirt, the digital version, the movie poster. Additionally, you’ll receive a Blu-Ray/DVD combo pack that includes the documentary on the making of the Veronica Mars movie, plus other exclusive bonus features not available on the digital version. AVAILABLE TO US AND CANADA (NEW!) BACKERS ONLY
Add $10 to ship outside the US

Pledge $175 or more - 770 backers
You’ll receive everything listed above, plus you’ll receive all three seasons of Veronica Mars on DVD. AVAILABLE TO US AND CANADA (NEW!) BACKERS ONLY
Add $10 to ship outside the US

Pledge $200 or more - 2304 backers Limited (2696 of 5000 left)
You’ll receive a copy of the movie poster signed by the cast and me, (or, in the unlikely scenario he’s willing to do it, the much more famous Rob Thomas). Plus, you’ll receive the Blu-Ray/DVD combo, the T-shirt, the digital version, the pdf of the shooting script, and regular updates. The cast members we hope to include are Veronica, Keith, Logan, Wallace, Weevil, Mac, Dick and Piz. AVAILABLE TO US AND CANADA (NEW!) BACKERS ONLY
Add $10 to ship outside the US

Pledge $275 or more - 524 backers Limited (1476 of 2000 left)
You’ll receive a copy of the movie poster signed by the cast and me. Plus you’ll receive all three seasons of Veronica Mars on DVD, a Blu-Ray-DVD of the movie with bonus features, the digital version of the movie, a T-shirt and a pdf of the script. AVAILABLE TO US AND CANADA (NEW!) BACKERS ONLY
Add $10 to ship outside the US

Pledge $350 or more - 58 backers Limited (142 of 200 left)
A cast member of your choice (Kristen excluded) will record up to a 15 second outgoing voicemail message for you. You can decide what the message will say within the bounds of good taste. You’ll be sent your greeting as an mp3. We’ll also provide a few standard greetings from which you can choose. You’ll also receive a signed movie poster, a Blu-Ray/DVD combo pack, a digital version of the movie, the limited-edition T-shirt and a pdf of the shooting script. As above, we are hoping to include Keith, Logan, Wallace, Weevil, Mac, Dick and Piz. AVAILABLE TO US AND CANADA (NEW!) BACKERS ONLY
Add $10 to ship outside the US

Pledge $400 or more - 81 backers Limited (19 of 100 left)
A cast member of your choice (Kristen excluded) will record up to a 20 second personalized video greeting for you. You can decide what the message will say within the bounds of good taste. Remember, these could be floating around YouTube for eternity. Our cast members have to be comfortable with what they’re saying on camera. You’ll be sent this as an mpeg. You’ll also receive a signed movie poster, a Blu-Ray/DVD combo pack, a digital version of the movie, the limited-edition T-shirt and a pdf of the shooting script. The cast members choices are Keith, Logan, Wallace, Weevil, Mac, Dick and Piz. AVAILABLE TO US AND CANADA (NEW!) BACKERS ONLY
Add $10 to ship outside the US

Pledge $400 or more - 100 backers All gone!
If you kick in $400 to the cause, we will love you so much that Kristen (@IMKristenBell) and Rob (@RobThomas) will follow you on Twitter for an entire year. You’ll also receive a signed movie poster, a Blu-Ray/DVD combo pack, a digital version of the movie, the limited-edition T-shirt and a pdf of the shooting script. We'll start following you once the Kickstarter drive ends. The other goodies will show up in early 2014. AVAILABLE TO US AND CANADA (NEW!) BACKERS ONLY
Add $10 to ship outside the US

Pledge $500 or more - 100 backers All gone!
Kristen Bell will record up to a 15 second outgoing voicemail message for you. You can decide what the message will say within the bounds of good taste. We’ll also provide a few standard greetings from which you can choose. You’ll be sent this as an mp3. You’ll also receive a signed movie poster, a Blu-Ray/DVD combo pack, a digital version of the movie, the limited-edition T-shirt and a pdf of the shooting script. AVAILABLE TO US AND CANADA (NEW!) BACKERS ONLY
Add $10 to ship outside the US

Pledge $600 or more - 50 backers All gone!
Kristen Bell will record up to a 20 second personalized video greeting for you. You can decide what the message will say within the bounds of good taste. Kristen will be the final arbiter of good taste. YouTube. Eternity. Think about it. You’ll be sent this as an mpeg. You’ll also receive a signed movie poster, a Blu-Ray/DVD combo pack, a digital version of the movie, the limited-edition T-shirt and a pdf of the shooting script. AVAILABLE TO US AND CANADA (NEW!) BACKERS ONLY
Add $10 to ship outside the US

Pledge $750 or more - 49 backers Limited (1 of 50 left)
Two tickets to the red carpet Veronica Mars movie premiere in Los Angeles that will be attended by the cast and creators. You’ll also receive the signed movie poster, the Blu-Ray/DVD combo pack, the digital version of the movie, the T-shirt and a pdf of the shooting script. AVAILABLE TO US AND CANADA (NEW!) BACKERS ONLY
Add $10 to ship outside the US

Pledge $750 or more - 50 backers All gone!
Two tickets to the red carpet Veronica Mars movie premiere in New York City that will be attended by the cast and creators. You’ll also receive the signed movie poster, the Blu-Ray/DVD combo pack, the digital version of the movie, the T-shirt and a pdf of the shooting script. AVAILABLE TO US AND CANADA (NEW!) BACKERS ONLY
Add $10 to ship outside the US

Pledge $750 or more - 50 backers All gone!
Two tickets to the red carpet Veronica Mars Southern Fried Rob Thomas Friends and Family Premiere and Jubilee in Austin, TX that will be attended by the cast and creators. You’ll also receive the signed movie poster, the Blu-Ray/DVD combo pack, the digital version of the movie, the T-shirt and a pdf of the shooting script. AVAILABLE TO US AND CANADA (NEW!) BACKERS ONLY
Add $10 to ship outside the US

Pledge $1,000 or more - 100 backers All gone!
Two tickets to the red carpet Veronica Mars movie premiere in Los Angeles attended by the cast and creators, plus two tickets to the exclusive after-party also attended by the cast and creators. You’ll also receive the signed movie poster, the Blu-Ray/DVD combo pack, the digital version of the movie, the T-shirt and a pdf of the shooting script. AVAILABLE TO US AND CANADA (NEW!) BACKERS ONLY
Add $10 to ship outside the US

Pledge $1,000 or more - 100 backers All gone!
Two tickets to the red carpet Veronica Mars movie premiere in New York City attended by the cast and creators, plus two tickets to the exclusive after-party also attended by the cast and creators. You’ll also receive the signed movie poster, the Blu-Ray/DVD combo pack, the digital version of the movie, the T-shirt and a pdf of the shooting script. AVAILABLE TO US AND CANADA (NEW!) BACKERS ONLY
Add $10 to ship outside the US

Pledge $1,000 or more - 100 backers All gone!
Two tickets to the red carpet Veronica Mars Southern Fried Rob Thomas Friends and Family Premiere and Jubilee in Austin, TX attended by the cast and creators, plus two tickets to the exclusive after-party also attended by the cast and creators. You’ll also receive the signed movie poster, the Blu-Ray/DVD combo pack, the digital version of the movie, the T-shirt and a pdf of the shooting script. AVAILABLE TO US AND CANADA (NEW!) BACKERS ONLY
Add $10 to ship outside the US

Pledge $2,500 or more - 20 backers All gone!
Be a featured background extra in the Veronica Mars movie. You’ll spend the day on the set. We’ll put you in the background (or foreground!) of scenes. You’ll eat lunch with the cast and crew. We’ll do our best to feature our Kickstarter extras in the scenes, but we can’t promise every extra will make the final cut. You’ll also receive the signed movie poster, the Blu-Ray/DVD combo pack, the digital version of the movie, the T-shirt and a pdf of the shooting script. NOTE: there will be days during the June/July 2013 shoot that we’ll need a hundred extras. There will be days where we’ll need five. We will do our best to accommodate our Kickstarter extras’ scheduling needs. Extras will need to provide their own travel to our set, and their own lodging and transportation. Our best guesses on filming locations include Baton Rouge, Vancouver, San Diego or Los Angeles. We won’t be able to answer definitively until we see how much money we raise.
Ships within the US only

Pledge $3,000 or more - 30 backers All gone!
Be TWO featured background EXTRAS in the Veronica Mars movie. You and your PLUS ONE will spend the day on the set. We’ll put both of you in the background (or foreground!) of scenes. You’ll eat lunch with the cast and crew. We’ll do our best to feature our Kickstarter extras in the scenes, but we can’t promise every extra will make the final cut. You’ll also receive the signed movie poster, the Blu-Ray/DVD combo pack, the digital version of the movie, the T-shirt and a pdf of the shooting script. NOTE: there will be days during the June/July 2013 shoot that we’ll need a hundred extras. There will be days where we’ll need five. We will do our best to accommodate our Kickstarter extras’ scheduling needs. Extras will need to provide their own travel to our set, and their own lodging and transportation. Our best guesses on filming locations include Baton Rouge, Vancouver, San Diego or Los Angeles. We won’t be able to answer definitively until we see how much money we raise.
Ships within the US only

Pledge $3,500 or more - 10 backers All gone!
This is a combo platter of the two awards listed above. You get two tickets to the red carpet Veronica Mars movie premiere in Los Angeles attended by the cast and creators, plus two tickets to the exclusive after-party also attended by the cast and creators. You’ll also receive the signed movie poster, the Blu-Ray/DVD combo pack, the digital version of the movie, the T-shirt and a pdf of the shooting script. Plus... You will be a featured background extra in the Veronica Mars movie. You’ll spend the day on the set. We’ll put you in the background (or foreground!) of scenes. You’ll eat lunch with the cast and crew. We’ll do our best to feature our Kickstarter extras in the scenes, but we can’t promise every extra will make the final cut. NOTE: there will be days during the June/July 2013 shoot that we’ll need a hundred extras. There will be days where we’ll need five. We will do our best to accommodate our Kickstarter extras’ scheduling needs. Extras will need to provide their own travel to our set, and their own lodging and transportation. Our best guesses on filming locations include Baton Rouge, Vancouver, San Diego or Los Angeles. We won’t be able to answer definitively until we see how much money we raise.

Pledge $5,000 or more - 4 backers Limited (1 of 5 left)
At this price point, we will rent out a theater in your home town — or a town near you — and have a screening for up to 50 guests. We’ll do our best to schedule the screening before the theatrical release of the film. Worst case — the first week of the theatrical run. You’ll also receive the signed movie poster, the Blu-Ray/DVD combo pack, the digital download of the movie, the T-shirt and a pdf of the shooting script.
Ships within the US only

Pledge $6,500 or more - 3 backers All gone!
Name a character in the movie! You will hear this character’s name said out loud at least one time in the movie. We guarantee this name will make the final cut. NOTE: we must be able to clear this name through our legal department. This is much easier if you are naming the character after yourself. It’s much trickier if you’re naming it after the person who used to beat you up in elementary school who is now a local politician in the Southern Californian setting of Veronica Mars. You will also receive two tickets to the red carpet Veronica Mars movie premiere in Los Angeles attended by the cast and creators, plus two tickets to the exclusive after-party also attended by the cast and creators. The signed movie poster, the Blu-Ray/DVD combo pack, the digital version of the movie, the T-shirt and a pdf of the shooting script are all included as well.
Ships within the US only

Pledge $8,000 or more - 3 backers All gone!
For that extra special Veronica Mars fan in your life... You will get to name a character in the movie. You will hear this character’s name said out loud at least one time in the movie. We guarantee this name will make the final cut. NOTE: we must be able to clear this name through our legal department. You will also be a featured background extra in the Veronica Mars movie. You’ll spend a day on the set. We’ll put you in the background (or foreground!) of scenes. You’ll eat lunch with the cast and crew. We’ll do our best to feature our Kickstarter extras in the scenes, but we can’t promise every extra will make the final cut. You’ll also receive the signed movie poster, the Blu-Ray/DVD combo pack, the digital version of the movie, the T-shirt and a pdf of the shooting script. ALSO NOTE: there will be days during the June/July 2013 shoot that we’ll need a hundred extras. There will be days where we’ll need five. We will do our best to accommodate our Kickstarter extras’ scheduling needs. Extras will need to provide their own travel to our set, and their own lodging and transportation. Our best guesses on filming locations include Baton Rouge, Vancouver, San Diego or Los Angeles. We won’t be able to answer definitively until we see how much money we raise.
Ships within the US only

Pledge $10,000 or more - 1 backer All gone!
You will get a speaking role in the movie. Here’s the scene — Veronica is eating with the man in her life. Things have gotten tense between them. You are the waiter/waitress. You approach the table, and you say, “Your check, sir.” We guarantee you will be on camera as you say the line. Unless you go all hammy and ruin the scene and we have to cut you out, but that would be a sad day for all of us. Just say the line. Don’t over-think it. You’re a waiter. Your motivation is to turn over the table. In addition to appearing in the movie, you’ll receive a framed copy of the page of the script that includes your line. You’ll get an invitation to the premiere and the after party. You are, after all, in the movie. Think of yourself as Guy Fleegman from Galaxy Quest. People will surely want autographs. You’ll also receive the signed movie poster, the Blu-Ray/DVD combo pack, the digital version of the movie, the T-shirt and a pdf of the shooting script.
Ships within the US only

Alright, I've been sitting at this computer for several hours now.
I'm getting sick and tired of it.
I'm gonna go watch a movie, come back and read some posts, then goto bed.
Maybe I'll dissect this tomorrow or later.
Good Lord, $3.6m is a lot to crowdfund in four days.
Does Veronica ever get nekkid on screen?



EDIT: Two more top movie fundraisers KS campaigns to analyze
http://www.kickstarter.com/projects/624061548/the-goon-movie-lets-kickstart-this-sucker?ref=live
$441,900 pledged of $400,000 goal

http://www.kickstarter.com/projects/anomalisa/charlie-kaufmans-anomalisa?ref=live
$406,237 pledged of $200,000 goal
 
Last edited:

rayw

Member




What premium packages are so cool @ those point breaks?

Pledge $25 or more - 6130 backers
You will be sent a limited-edition “Veronica Mars - The Movie” T-shirt available only to Kickstarter backers. We’re working on the design now. We’ll post it as soon as it’s ready. In addition, you’ll be sent the pdf of the shooting script. Plus, you will receive regular updates and behind-the-scenes scoop throughout the fundraising and movie making process. AVAILABLE TO US AND CANADA (NEW!) BACKERS ONLY
Add $10 to ship outside the US


Pledge $35 or more - 14806 backers
You will receive a digital version of the movie within a few days of the movie’s theatrical debut, plus the T-shirt, plus the pdf of the shooting script. Naturally, you will also receive regular updates and behind-the-scenes scoop throughout the fundraising and movie making process. AVAILABLE TO US AND CANADA (NEW!) BACKERS ONLY
Add $10 to ship outside the US

Pledge $50 or more - 12969 backers
You’ll receive everything listed above, plus you’ll receive a physical DVD of the movie that will include a documentary on the making of the Veronica Mars movie and the history-making Kickstarter campaign, plus other bonus features not available on the digital download. AVAILABLE TO US AND CANADA (NEW!) BACKERS ONLY
Add $10 to ship outside the US

Pledge $75 or more - 1084 backers
You’ll receive everything listed above, plus you’ll receive the official “Veronica Mars” movie poster AVAILABLE TO US AND CANADA (NEW!) BACKERS ONLY
Add $10 to ship outside the US
I'll take a wild guess that people don't givash!t about T-shirts and/or posters but are VERY interested in the digital download and/or physical DVD.
I bet it they shifted that premium point matrix they coulda received more pledges @ $40 for the digital download, @ $50 for the d.d. + DVD, and @ $60 for the d.d + DVD + "making of" documentary.

Stupid T-shirts.
They're expensive to produce and costly to ship.



I would suggest breaking these sub $100 points down to $10 increments up to the $60 level, then @ $20 increments to $100 or so.
  • $5
  • $10
  • $20
  • $30
  • $40
  • $50
  • $60
  • $80
  • $100

Also note the two different premium packages available @ the $400 point and the three different packages available @ the $750 and $1,000 points.
Pledge $400 or more - 81 backers Limited (19 of 100 left)
A cast member of your choice (Kristen excluded) will record up to a 20 second personalized video greeting for you. You can decide what the message will say within the bounds of good taste. Remember, these could be floating around YouTube for eternity. Our cast members have to be comfortable with what they’re saying on camera. You’ll be sent this as an mpeg. You’ll also receive a signed movie poster, a Blu-Ray/DVD combo pack, a digital version of the movie, the limited-edition T-shirt and a pdf of the shooting script. The cast members choices are Keith, Logan, Wallace, Weevil, Mac, Dick and Piz. AVAILABLE TO US AND CANADA (NEW!) BACKERS ONLY
Add $10 to ship outside the US

Pledge $400 or more - 100 backers All gone!
If you kick in $400 to the cause, we will love you so much that Kristen (@IMKristenBell) and Rob (@RobThomas) will follow you on Twitter for an entire year. You’ll also receive a signed movie poster, a Blu-Ray/DVD combo pack, a digital version of the movie, the limited-edition T-shirt and a pdf of the shooting script. We'll start following you once the Kickstarter drive ends. The other goodies will show up in early 2014. AVAILABLE TO US AND CANADA (NEW!) BACKERS ONLY
Add $10 to ship outside the US

...

Pledge $750 or more - 49 backers Limited (1 of 50 left)
Two tickets to the red carpet Veronica Mars movie premiere in Los Angeles that will be attended by the cast and creators. You’ll also receive the signed movie poster, the Blu-Ray/DVD combo pack, the digital version of the movie, the T-shirt and a pdf of the shooting script. AVAILABLE TO US AND CANADA (NEW!) BACKERS ONLY
Add $10 to ship outside the US

Pledge $750 or more - 50 backers All gone!
Two tickets to the red carpet Veronica Mars movie premiere in New York City that will be attended by the cast and creators. You’ll also receive the signed movie poster, the Blu-Ray/DVD combo pack, the digital version of the movie, the T-shirt and a pdf of the shooting script. AVAILABLE TO US AND CANADA (NEW!) BACKERS ONLY
Add $10 to ship outside the US

Pledge $750 or more - 50 backers All gone!
Two tickets to the red carpet Veronica Mars Southern Fried Rob Thomas Friends and Family Premiere and Jubilee in Austin, TX that will be attended by the cast and creators. You’ll also receive the signed movie poster, the Blu-Ray/DVD combo pack, the digital version of the movie, the T-shirt and a pdf of the shooting script. AVAILABLE TO US AND CANADA (NEW!) BACKERS ONLY
Add $10 to ship outside the US

...

Pledge $1,000 or more - 100 backers All gone!
Two tickets to the red carpet Veronica Mars movie premiere in Los Angeles attended by the cast and creators, plus two tickets to the exclusive after-party also attended by the cast and creators. You’ll also receive the signed movie poster, the Blu-Ray/DVD combo pack, the digital version of the movie, the T-shirt and a pdf of the shooting script. AVAILABLE TO US AND CANADA (NEW!) BACKERS ONLY
Add $10 to ship outside the US

Pledge $1,000 or more - 100 backers All gone!
Two tickets to the red carpet Veronica Mars movie premiere in New York City attended by the cast and creators, plus two tickets to the exclusive after-party also attended by the cast and creators. You’ll also receive the signed movie poster, the Blu-Ray/DVD combo pack, the digital version of the movie, the T-shirt and a pdf of the shooting script. AVAILABLE TO US AND CANADA (NEW!) BACKERS ONLY
Add $10 to ship outside the US

Pledge $1,000 or more - 100 backers All gone!
Two tickets to the red carpet Veronica Mars Southern Fried Rob Thomas Friends and Family Premiere and Jubilee in Austin, TX attended by the cast and creators, plus two tickets to the exclusive after-party also attended by the cast and creators. You’ll also receive the signed movie poster, the Blu-Ray/DVD combo pack, the digital version of the movie, the T-shirt and a pdf of the shooting script. AVAILABLE TO US AND CANADA (NEW!) BACKERS ONLY
Add $10 to ship outside the US
 
Last edited:

DreamLarge

Member
Did Indiegogo recently change their payment system?

I ask, because when donating in the past - I don't remember having to enter Credit Card info. Seems like (I don't really know for sure) I used Paypal.

Now when I want to contribute - I have to go find my purse. More than once - that inconvenience caused me to change my mind.

Am I having a 60's flashback? Or does anyone else remember a quicker, faster payment method on Indiegogo?
 

8salacious9

Basic Member
After Failing my kickstarter miserably, I am now considering restarting a project on Indiegogo, this time i have been doing promo work, even had an interview on a film review website with another interview lined up.

also on twitter i have now been promoting like mad, I gained 1,200 followers (estimate) in over 3 weeks with great reviews about my first scene.

Il work on the indiegogo campaign and post it up here so we can see if theres a difference in crowd funding success.
 
I have cancelled the Delura Kickstarter (4 days left); it was highly doubtful I'd raise $5000 for a total of $6500 in that timeframe. I am making a working on finishing a behind the scenes video, and part of it will go into explaining my experiences concerning the crowdfunding attempt.
 
I have cancelled the Delura Kickstarter (4 days left); it was highly doubtful I'd raise $5000 for a total of $6500 in that timeframe. I am making a working on finishing a behind the scenes video, and part of it will go into explaining my experiences concerning the crowdfunding attempt.
As much as I can imagine your frustration, was that wise? O'm sure it's been pointed out on this thread that you get the vast majority of your backers at the beginning and end of your campaign. you never know what could have happened in those 4 days.
 

rayw

Member
After a full year, 12 months, 52 weeks of running this thread I'm going to call it quits on seeking additional crowdfunding experience feedback.

At some point I'll go back through it, comb it for additional information, and post the results.

For those (too) few of you whom have responded:
THANK YOU!

This thread has received over 17,000 views (maybe a thousand of those are mine) indicating a strong bit of interest in the subject, and I expect that number to eventually crawl over 20 thousand.

I appreciate your interest and participation, and hope you've all confirmed many of your suspicions and learned more than a little.

IndieTalk rocks!



GL & GB in your individual crowdfunding campaigns.


Ray
 

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