Premium Analysis: The Veronica Mars Movie Project
http://www.kickstarter.com/projects/559914737/the-veronica-mars-movie-project
Lettuce dissect both WHAT premiums the campaign offers (it's still running, folks!) and HOW donors valued them.
(HFS! I might hafta break this into two posts!
EDIT UPDATE: Yeah. This post uses over 17,500 characters which pushes up against the 20,000 character per post limit. Will resume on subsequent post.)
Pledge $10 or more - 7850 backers
You’ll be sent a pdf of the shooting script on the day of the movie’s release. Read it or remain unspoiled, the choice is yours. Additionally, you will receive regular updates and behind-the-scenes scoop throughout the fundraising and movie making process.
Pledge $25 or more - 6130 backers
You will be sent a limited-edition “Veronica Mars - The Movie” T-shirt available only to Kickstarter backers. We’re working on the design now. We’ll post it as soon as it’s ready. In addition, you’ll be sent the pdf of the shooting script. Plus, you will receive regular updates and behind-the-scenes scoop throughout the fundraising and movie making process. AVAILABLE TO US AND CANADA (NEW!) BACKERS ONLY
Add $10 to ship outside the US
Pledge $35 or more - 14806 backers
You will receive a digital version of the movie within a few days of the movie’s theatrical debut, plus the T-shirt, plus the pdf of the shooting script. Naturally, you will also receive regular updates and behind-the-scenes scoop throughout the fundraising and movie making process. AVAILABLE TO US AND CANADA (NEW!) BACKERS ONLY
Add $10 to ship outside the US
Pledge $50 or more - 12969 backers
You’ll receive everything listed above, plus you’ll receive a physical DVD of the movie that will include a documentary on the making of the Veronica Mars movie and the history-making Kickstarter campaign, plus other bonus features not available on the digital download. AVAILABLE TO US AND CANADA (NEW!) BACKERS ONLY
Add $10 to ship outside the US
Pledge $75 or more - 1084 backers
You’ll receive everything listed above, plus you’ll receive the official “Veronica Mars” movie poster AVAILABLE TO US AND CANADA (NEW!) BACKERS ONLY
Add $10 to ship outside the US
Pledge $100 or more - 4704 backers
It just keeps getting better. You’ll receive everything listed above -- the updates, the script, the T-shirt, the digital version, the movie poster. Additionally, you’ll receive a Blu-Ray/DVD combo pack that includes the documentary on the making of the Veronica Mars movie, plus other exclusive bonus features not available on the digital version. AVAILABLE TO US AND CANADA (NEW!) BACKERS ONLY
Add $10 to ship outside the US
Pledge $175 or more - 770 backers
You’ll receive everything listed above, plus you’ll receive all three seasons of Veronica Mars on DVD. AVAILABLE TO US AND CANADA (NEW!) BACKERS ONLY
Add $10 to ship outside the US
Pledge $200 or more - 2304 backers Limited (2696 of 5000 left)
You’ll receive a copy of the movie poster signed by the cast and me, (or, in the unlikely scenario he’s willing to do it, the much more famous Rob Thomas). Plus, you’ll receive the Blu-Ray/DVD combo, the T-shirt, the digital version, the pdf of the shooting script, and regular updates. The cast members we hope to include are Veronica, Keith, Logan, Wallace, Weevil, Mac, Dick and Piz. AVAILABLE TO US AND CANADA (NEW!) BACKERS ONLY
Add $10 to ship outside the US
Pledge $275 or more - 524 backers Limited (1476 of 2000 left)
You’ll receive a copy of the movie poster signed by the cast and me. Plus you’ll receive all three seasons of Veronica Mars on DVD, a Blu-Ray-DVD of the movie with bonus features, the digital version of the movie, a T-shirt and a pdf of the script. AVAILABLE TO US AND CANADA (NEW!) BACKERS ONLY
Add $10 to ship outside the US
Pledge $350 or more - 58 backers Limited (142 of 200 left)
A cast member of your choice (Kristen excluded) will record up to a 15 second outgoing voicemail message for you. You can decide what the message will say within the bounds of good taste. You’ll be sent your greeting as an mp3. We’ll also provide a few standard greetings from which you can choose. You’ll also receive a signed movie poster, a Blu-Ray/DVD combo pack, a digital version of the movie, the limited-edition T-shirt and a pdf of the shooting script. As above, we are hoping to include Keith, Logan, Wallace, Weevil, Mac, Dick and Piz. AVAILABLE TO US AND CANADA (NEW!) BACKERS ONLY
Add $10 to ship outside the US
Pledge $400 or more - 81 backers Limited (19 of 100 left)
A cast member of your choice (Kristen excluded) will record up to a 20 second personalized video greeting for you. You can decide what the message will say within the bounds of good taste. Remember, these could be floating around YouTube for eternity. Our cast members have to be comfortable with what they’re saying on camera. You’ll be sent this as an mpeg. You’ll also receive a signed movie poster, a Blu-Ray/DVD combo pack, a digital version of the movie, the limited-edition T-shirt and a pdf of the shooting script. The cast members choices are Keith, Logan, Wallace, Weevil, Mac, Dick and Piz. AVAILABLE TO US AND CANADA (NEW!) BACKERS ONLY
Add $10 to ship outside the US
Pledge $400 or more - 100 backers All gone!
If you kick in $400 to the cause, we will love you so much that Kristen (@IMKristenBell) and Rob (@RobThomas) will follow you on Twitter for an entire year. You’ll also receive a signed movie poster, a Blu-Ray/DVD combo pack, a digital version of the movie, the limited-edition T-shirt and a pdf of the shooting script. We'll start following you once the Kickstarter drive ends. The other goodies will show up in early 2014. AVAILABLE TO US AND CANADA (NEW!) BACKERS ONLY
Add $10 to ship outside the US
Pledge $500 or more - 100 backers All gone!
Kristen Bell will record up to a 15 second outgoing voicemail message for you. You can decide what the message will say within the bounds of good taste. We’ll also provide a few standard greetings from which you can choose. You’ll be sent this as an mp3. You’ll also receive a signed movie poster, a Blu-Ray/DVD combo pack, a digital version of the movie, the limited-edition T-shirt and a pdf of the shooting script. AVAILABLE TO US AND CANADA (NEW!) BACKERS ONLY
Add $10 to ship outside the US
Pledge $600 or more - 50 backers All gone!
Kristen Bell will record up to a 20 second personalized video greeting for you. You can decide what the message will say within the bounds of good taste. Kristen will be the final arbiter of good taste. YouTube. Eternity. Think about it. You’ll be sent this as an mpeg. You’ll also receive a signed movie poster, a Blu-Ray/DVD combo pack, a digital version of the movie, the limited-edition T-shirt and a pdf of the shooting script. AVAILABLE TO US AND CANADA (NEW!) BACKERS ONLY
Add $10 to ship outside the US
Pledge $750 or more - 49 backers Limited (1 of 50 left)
Two tickets to the red carpet Veronica Mars movie premiere in Los Angeles that will be attended by the cast and creators. You’ll also receive the signed movie poster, the Blu-Ray/DVD combo pack, the digital version of the movie, the T-shirt and a pdf of the shooting script. AVAILABLE TO US AND CANADA (NEW!) BACKERS ONLY
Add $10 to ship outside the US
Pledge $750 or more - 50 backers All gone!
Two tickets to the red carpet Veronica Mars movie premiere in New York City that will be attended by the cast and creators. You’ll also receive the signed movie poster, the Blu-Ray/DVD combo pack, the digital version of the movie, the T-shirt and a pdf of the shooting script. AVAILABLE TO US AND CANADA (NEW!) BACKERS ONLY
Add $10 to ship outside the US
Pledge $750 or more - 50 backers All gone!
Two tickets to the red carpet Veronica Mars Southern Fried Rob Thomas Friends and Family Premiere and Jubilee in Austin, TX that will be attended by the cast and creators. You’ll also receive the signed movie poster, the Blu-Ray/DVD combo pack, the digital version of the movie, the T-shirt and a pdf of the shooting script. AVAILABLE TO US AND CANADA (NEW!) BACKERS ONLY
Add $10 to ship outside the US
Pledge $1,000 or more - 100 backers All gone!
Two tickets to the red carpet Veronica Mars movie premiere in Los Angeles attended by the cast and creators, plus two tickets to the exclusive after-party also attended by the cast and creators. You’ll also receive the signed movie poster, the Blu-Ray/DVD combo pack, the digital version of the movie, the T-shirt and a pdf of the shooting script. AVAILABLE TO US AND CANADA (NEW!) BACKERS ONLY
Add $10 to ship outside the US
Pledge $1,000 or more - 100 backers All gone!
Two tickets to the red carpet Veronica Mars movie premiere in New York City attended by the cast and creators, plus two tickets to the exclusive after-party also attended by the cast and creators. You’ll also receive the signed movie poster, the Blu-Ray/DVD combo pack, the digital version of the movie, the T-shirt and a pdf of the shooting script. AVAILABLE TO US AND CANADA (NEW!) BACKERS ONLY
Add $10 to ship outside the US
Pledge $1,000 or more - 100 backers All gone!
Two tickets to the red carpet Veronica Mars Southern Fried Rob Thomas Friends and Family Premiere and Jubilee in Austin, TX attended by the cast and creators, plus two tickets to the exclusive after-party also attended by the cast and creators. You’ll also receive the signed movie poster, the Blu-Ray/DVD combo pack, the digital version of the movie, the T-shirt and a pdf of the shooting script. AVAILABLE TO US AND CANADA (NEW!) BACKERS ONLY
Add $10 to ship outside the US
Pledge $2,500 or more - 20 backers All gone!
Be a featured background extra in the Veronica Mars movie. You’ll spend the day on the set. We’ll put you in the background (or foreground!) of scenes. You’ll eat lunch with the cast and crew. We’ll do our best to feature our Kickstarter extras in the scenes, but we can’t promise every extra will make the final cut. You’ll also receive the signed movie poster, the Blu-Ray/DVD combo pack, the digital version of the movie, the T-shirt and a pdf of the shooting script. NOTE: there will be days during the June/July 2013 shoot that we’ll need a hundred extras. There will be days where we’ll need five. We will do our best to accommodate our Kickstarter extras’ scheduling needs. Extras will need to provide their own travel to our set, and their own lodging and transportation. Our best guesses on filming locations include Baton Rouge, Vancouver, San Diego or Los Angeles. We won’t be able to answer definitively until we see how much money we raise.
Ships within the US only
Pledge $3,000 or more - 30 backers All gone!
Be TWO featured background EXTRAS in the Veronica Mars movie. You and your PLUS ONE will spend the day on the set. We’ll put both of you in the background (or foreground!) of scenes. You’ll eat lunch with the cast and crew. We’ll do our best to feature our Kickstarter extras in the scenes, but we can’t promise every extra will make the final cut. You’ll also receive the signed movie poster, the Blu-Ray/DVD combo pack, the digital version of the movie, the T-shirt and a pdf of the shooting script. NOTE: there will be days during the June/July 2013 shoot that we’ll need a hundred extras. There will be days where we’ll need five. We will do our best to accommodate our Kickstarter extras’ scheduling needs. Extras will need to provide their own travel to our set, and their own lodging and transportation. Our best guesses on filming locations include Baton Rouge, Vancouver, San Diego or Los Angeles. We won’t be able to answer definitively until we see how much money we raise.
Ships within the US only
Pledge $3,500 or more - 10 backers All gone!
This is a combo platter of the two awards listed above. You get two tickets to the red carpet Veronica Mars movie premiere in Los Angeles attended by the cast and creators, plus two tickets to the exclusive after-party also attended by the cast and creators. You’ll also receive the signed movie poster, the Blu-Ray/DVD combo pack, the digital version of the movie, the T-shirt and a pdf of the shooting script. Plus... You will be a featured background extra in the Veronica Mars movie. You’ll spend the day on the set. We’ll put you in the background (or foreground!) of scenes. You’ll eat lunch with the cast and crew. We’ll do our best to feature our Kickstarter extras in the scenes, but we can’t promise every extra will make the final cut. NOTE: there will be days during the June/July 2013 shoot that we’ll need a hundred extras. There will be days where we’ll need five. We will do our best to accommodate our Kickstarter extras’ scheduling needs. Extras will need to provide their own travel to our set, and their own lodging and transportation. Our best guesses on filming locations include Baton Rouge, Vancouver, San Diego or Los Angeles. We won’t be able to answer definitively until we see how much money we raise.
Pledge $5,000 or more - 4 backers Limited (1 of 5 left)
At this price point, we will rent out a theater in your home town — or a town near you — and have a screening for up to 50 guests. We’ll do our best to schedule the screening before the theatrical release of the film. Worst case — the first week of the theatrical run. You’ll also receive the signed movie poster, the Blu-Ray/DVD combo pack, the digital download of the movie, the T-shirt and a pdf of the shooting script.
Ships within the US only
Pledge $6,500 or more - 3 backers All gone!
Name a character in the movie! You will hear this character’s name said out loud at least one time in the movie. We guarantee this name will make the final cut. NOTE: we must be able to clear this name through our legal department. This is much easier if you are naming the character after yourself. It’s much trickier if you’re naming it after the person who used to beat you up in elementary school who is now a local politician in the Southern Californian setting of Veronica Mars. You will also receive two tickets to the red carpet Veronica Mars movie premiere in Los Angeles attended by the cast and creators, plus two tickets to the exclusive after-party also attended by the cast and creators. The signed movie poster, the Blu-Ray/DVD combo pack, the digital version of the movie, the T-shirt and a pdf of the shooting script are all included as well.
Ships within the US only
Pledge $8,000 or more - 3 backers All gone!
For that extra special Veronica Mars fan in your life... You will get to name a character in the movie. You will hear this character’s name said out loud at least one time in the movie. We guarantee this name will make the final cut. NOTE: we must be able to clear this name through our legal department. You will also be a featured background extra in the Veronica Mars movie. You’ll spend a day on the set. We’ll put you in the background (or foreground!) of scenes. You’ll eat lunch with the cast and crew. We’ll do our best to feature our Kickstarter extras in the scenes, but we can’t promise every extra will make the final cut. You’ll also receive the signed movie poster, the Blu-Ray/DVD combo pack, the digital version of the movie, the T-shirt and a pdf of the shooting script. ALSO NOTE: there will be days during the June/July 2013 shoot that we’ll need a hundred extras. There will be days where we’ll need five. We will do our best to accommodate our Kickstarter extras’ scheduling needs. Extras will need to provide their own travel to our set, and their own lodging and transportation. Our best guesses on filming locations include Baton Rouge, Vancouver, San Diego or Los Angeles. We won’t be able to answer definitively until we see how much money we raise.
Ships within the US only
Pledge $10,000 or more - 1 backer All gone!
You will get a speaking role in the movie. Here’s the scene — Veronica is eating with the man in her life. Things have gotten tense between them. You are the waiter/waitress. You approach the table, and you say, “Your check, sir.” We guarantee you will be on camera as you say the line. Unless you go all hammy and ruin the scene and we have to cut you out, but that would be a sad day for all of us. Just say the line. Don’t over-think it. You’re a waiter. Your motivation is to turn over the table. In addition to appearing in the movie, you’ll receive a framed copy of the page of the script that includes your line. You’ll get an invitation to the premiere and the after party. You are, after all, in the movie. Think of yourself as Guy Fleegman from Galaxy Quest. People will surely want autographs. You’ll also receive the signed movie poster, the Blu-Ray/DVD combo pack, the digital version of the movie, the T-shirt and a pdf of the shooting script.
Ships within the US only
Alright, I've been sitting at this computer for several hours now.
I'm getting sick and tired of it.
I'm gonna go watch a movie, come back and read some posts, then goto bed.
Maybe I'll dissect this tomorrow or later.
Good Lord, $3.6m is a lot to crowdfund in four days.
Does Veronica ever get nekkid on screen?
EDIT: Two more top movie fundraisers KS campaigns to analyze
http://www.kickstarter.com/projects/624061548/the-goon-movie-lets-kickstart-this-sucker?ref=live
$441,900 pledged of $400,000 goal
http://www.kickstarter.com/projects/anomalisa/charlie-kaufmans-anomalisa?ref=live
$406,237 pledged of $200,000 goal
