Marketing a film for women

[trueindie]

So how would you brilliant people market a film towards women, without spending a lot of money?

Synopsis:
A scientist invents a device to read the song within human beings. Every human has his/her own unique song. Our protagonist Emma, goes to have her song read, and discovers that she has no song. So begins the quest for her song.

I'm interested in any ideas.

 

[trueindie]

Sounds very much like a typical low budget VOD release that Jerome (forgot his last name) suggestions, without the festival run. Depending on the genre, attachments and marketing, it could do well or it could go down in flames.

As for the free for the first days of release, there's a relatively successful short film that was released that did very well using this method. It did have some decent names attached and from what I heard, earned 7 figures.

I doubt there's much in your plan that we haven't heard before.

You're right. I did not come up with this plan by myself. I read about other people and what successful campaigns did, and I'm trying to copy them. However, I do believe I'm the first feature film that's doing this. Only documentaries have been successful doing this. Also, if the film is not a good film, this strategy is not going to work. If the film is bad, this strategy will and should go down in flames.

Edit: And to be precise, there are certain things that I'm doing, that I'm pretty sure you haven't heard of before, when it comes to an independent film. But I could be wrong of course. Maybe every filmmaker already knows this stuff.