Casting is as important as a script in selling a production. When a name actor is selected for a cast, the actor is selected to interest a select territory of the world.
Jackie Chan, for example is considered to be an international star. He has star power not just in Asia, but the Americas, and parts of Europe.
The cast is used to market a film to audiences in countries they have popularity in. They are as important as the synopsis of the movie. Thus, it is like a book cover of a book in marketing because the public sees who is in the cast as a familiar face. A book cover attracts the public with an image they find appealing.
Jackie Chan, for example is considered to be an international star. He has star power not just in Asia, but the Americas, and parts of Europe.
The cast is used to market a film to audiences in countries they have popularity in. They are as important as the synopsis of the movie. Thus, it is like a book cover of a book in marketing because the public sees who is in the cast as a familiar face. A book cover attracts the public with an image they find appealing.