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editing How can I get this effect in Premiere Pro?

Basically I want the type of video transition that is used at 3:09 into the video example. At 3:09 there is a flash, as it goes from scene to scene:

https://www.youtube.com/watch?v=Ps-PhcHSXe8

The flash looks like the video is overexposing, and they are using the overexposure, as a transition. However, is it possible to get an overexposure transition in premiere pro, if that's what it is? Or what is it? I tried customizing my own overexposure transition, however, I have to rebuild it every time I want to use it. Even if I want to lengthen or shorten it to see which length of transition looks the best, I have to rebuild the transition each time.

Is it possible to build my own transition, and save it in the program, so I can keep on re-applying it, without having to remake it each time? Or if not, is it possible to get a plug in with this type of transition in, to use?
 
Okay thanks. The dip to white looks different cause it looks like a white cloud light effect, where as this video effect overexposes till it gets white, then the exposure goes down. I can keep playing with it.
 
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