I think the problem is turning the 'what if' into a story.
Since the what if only contains the potential of a story, but not the story itself. That still needs to be created.
However, the what if question can be used to create more questions.
What if this what if is true, how would this show in the setting?
(The Matrix:
how would the real world look like?
how would the fake world look like?
how would the 2 worlds be connected?
how can someone inside the simulation become aware it is a simulation?
how would people from the real world be able to manipulate the simulation?
why does this simulation exist?
Then add some elements from human culture:
- the hero's journey spiced up with:
- a prophesized messiah
- a nod to Alice in Wonderland
- mix metal, goth, industrial and bdsm/fetish fasion, some HR Giger like sf designs to create a style for the future real world.
The what if is just the launch pad towards a story.
Some launches fail. Some succeed.
But without ignition, nothing will happen.