clive said:
I was going off the dictionary definition of racism. The problem I have with the definition in the link you provided is that is specifies "in the United States" as well as blacks being oppressed and white being the oppressors. While historically, this has often been the case, those factors should not be included in the definition, which should end (in my opinion) at "targeted racial groups."
Also, going by this definition, i still don't think it's racism. I think we most of us would agree, the producers of this film most likely are not racist. They probably made the decision in attempt to gain a larger audience. If that's the case, then the problem is with the audience -- or the producer's perception of the audience. I propose that people are drawn to what they are most familiar to. The producers of Hitch want people to see the trailer and identify with the trials of dating. They wanted to take race out of the equation. A large portion of the movie-going audience in the US is white. Some may be less willing to see a romantic comedy with two black leads, not because they dislike black people, but because they identify less with the two main characters. Again, I'm not saying it's right or wrong, i just don't really think it's racist. I think the producers were making a purely monetary decision. With a film like Hitch, that is broad entertainment, the studio doesn't want to risk isolating part of that if they don't have to.
Unfortunately, having two black actors in the lead may make some white people less likely to see it -- not in a way where they see the ad and say "I'm not going to a film with two blacks in it" but in a more subtle way. Producers are very paranoid about ticket sales -- it's they're job to make a film that brings in good profits for the studio. So when given the choice between and black and latino actress of equal talent, if they think the latino actress will be better for box office, they'll go with that everytime.
clive said:
That said, personally I find the idea that films that aren't arthouse are exempt from any sense of social responsilbilty sad. It implies that anything is excusable as long as there is a profit in it.
I don't think that films outside of the art house are exempt from any sense of social responsibility. I just don't think it was the producers moral responsibility to cast as black actress in the lead. And, as Poke said, we're talking about a film with a black lead. It's not like they cast Tom Hanks as Ray Charles and made him wear black face.
clive said:
And, there is nothing contemptable in either taking a moral stance or being an arthouse film maker. I'm proud of both.
The truth is that if film making is only about profit we may as well all stop writing and start making porn, as long as we don't use a black actor and actress in the lead roles, because no-one in middle America is going to rent a porn film with two black leads, because they wouldn't be able to relate to it.
I don't think anyone said there is anything contemptable in taking a moral stance or being an arthouse filmmaker. I'm glad you're proud of morals stands you've made, as well as arthouse films you've made.
I also don't think anyone said filmmaking is only about profit -- but I think you'd agree that, especially at the large studios, profit has a lot to do with it. I think film can be art, at it's highest level. I also think film can be cheap and exploiting or just a two hour "escape." Personally, I try and to write things that someday would be called art.