$72 at the Box Office... yeah... only played in 1 theater but subtract the cost of the print and ... yeah ...
There is no cost of the print. Cinemas don't use 'prints' for exhibition anymore.
And it only played in one cinema, so assuming a movie price of $12, 6 people saw it in the US,
despite the fact that it only opened in one cinema. And - there was no advertising. So, they opened in one cinema in the US, with no advertising and still 6 people went to see it.
In addition, it is a British movie, so the fact that it even opened in
any US cinemas is a boon, regardless of how well (or terrible) it did.
I haven't been able to find any figures on the budget, but the Yahoo article linked suggests that it was an incredibly low budget movie
"You take the film for what it is. We had no money," Clarke told IndieWire before adding, "Even if it doesn't do great in the U.S. ... we'll plot and plan for the next one."
They had a very low budget, and were still able to make a movie that took $646,175 worldwide, and were able to secure distribution into the US, even if it was only for one cinema.
http://boxofficemojo.com/movies/?page=intl&id=storage24.htm
Which is more than many, many,
many other filmmakers (including some of those who hang out here) can say for their films.
The movie made over half a million dollars at the box office, despite receiving 22% on Rotten Tomatoes and a 4/10 on IMDb.
Then there's home video sales, they've already released the DVD and Blu-Ray into certain territories in Europe, assumedly with more to come, so there's that revenue as well.
The movie might not be great, and it might not be a success.. But it's still more success than millions of wannabe filmmakers around the world will ever see.
And really, the trailer doesn't look
that bad...