Does and Don't of Short Films?

Hello, I'm working on my first short film. I have made a lot of videos before this, on YouTube particularly, but this one I'm going to be entering in a local contest. Since this is my first "official" short film, I want to do as best as possible. So what are some things to avoid with short films based off of your prior experience? Personally, I was thinking about doing a drama, because I'm imagining that that would be easier to capture the audience that way, but I could be wrong. Any suggestions?
 
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