After hearing about the nightmares of self-distribution, my company decided to go with a distributor for our indie DVD. We sent out press kits and tried to get someone to bite. The only real interest we got was from distributors who would require US to pay to have the discs replicated & packaged upfront. We signed with the company that offered a non-exclusive deal.
Now I'm not sure how hard they'll be working for us, so I'm looking into doing as much legwork as possible. Perhaps signing with someone else in addition to our first distributor.
But I can't quite follow the food chain of the video distribution business.
What's the difference between a distributor, a sub-distributor, a wholesaler, and a fulfillment house?
I need some sort of glossary or road map to figure out who handles what, takes it to whom, and how many middlemen you need to get stuff to retailers.
Now I'm not sure how hard they'll be working for us, so I'm looking into doing as much legwork as possible. Perhaps signing with someone else in addition to our first distributor.
But I can't quite follow the food chain of the video distribution business.
What's the difference between a distributor, a sub-distributor, a wholesaler, and a fulfillment house?
I need some sort of glossary or road map to figure out who handles what, takes it to whom, and how many middlemen you need to get stuff to retailers.