I brought up an interesting topic in another thread, but it was just a couple sentences amongst a dozen pages of text. It's probably of huge improtance to those that hope to one day make a studio picture though, so I thought I'd make a seperate thread.
So you go to hollywood, and you've made the greatest movie of your life. You spent 100 million dollars and it's a hit. The movie makes 900 million dollars. The accounting department totals up the net and gross profits, and sends you a check for 110 million dollars. "What's all this then" you say. They show you the accounting records and lo and behold, there it is in black and white. They made their best effort and spent the whole 790 million dollars on getting you 110. But then something wierd happens. Your buddy, who is also a filmmaker makes another huge movie for 100 million dollars, it makes 400 million back. Then afterwards, he gets a check for 110 million. Wait a second. This math makes no sense. It seems like they are robbing you blind, but when you look at the accounting records They clearly did spend all that money making your film sucessful.
What's going on? Introducing Vertical integration. I'll describe it on a simple level. The company HAS paid the missing 790 million dollars to other companies for costs involved in the production and marketing of your film. What they failed to mention is, that they own all these other companies. So basically it's like if you loaned a guy a 100 dollar bill to bet on cards, then he wins 900 in the bet, then "looses" a bet to his brother for 790 by intentionally folding. He shrugs gives you the 110. Then once you're gone the two brothers meet up and split the money.
Sound like a crazy conspiricy theory? It's been around since before most of us were born, and is accepted as a solid business practice, and even tought at some schools.
So I thought it would be interesting to explain this as it's as damaging and one sided a process as creating a monopoly, just not illegal.
You can see in the Wiki article that vertical integration actually turned into a monopoly at one point, and the studios lost a court case and were forced to sell off the nations theaters.
Here's an article that actually shows a Warner Brothers accounting writeup of how "Harry Potter and the order of the Pheonix" made over 938 million dollars, and the studio declared it a complete loss.
http://www.techdirt.com/articles/20100708/02510310122.shtml
The great news for independent filmmakers is that the more investors know about the studios, the better we look to them.
So you go to hollywood, and you've made the greatest movie of your life. You spent 100 million dollars and it's a hit. The movie makes 900 million dollars. The accounting department totals up the net and gross profits, and sends you a check for 110 million dollars. "What's all this then" you say. They show you the accounting records and lo and behold, there it is in black and white. They made their best effort and spent the whole 790 million dollars on getting you 110. But then something wierd happens. Your buddy, who is also a filmmaker makes another huge movie for 100 million dollars, it makes 400 million back. Then afterwards, he gets a check for 110 million. Wait a second. This math makes no sense. It seems like they are robbing you blind, but when you look at the accounting records They clearly did spend all that money making your film sucessful.
What's going on? Introducing Vertical integration. I'll describe it on a simple level. The company HAS paid the missing 790 million dollars to other companies for costs involved in the production and marketing of your film. What they failed to mention is, that they own all these other companies. So basically it's like if you loaned a guy a 100 dollar bill to bet on cards, then he wins 900 in the bet, then "looses" a bet to his brother for 790 by intentionally folding. He shrugs gives you the 110. Then once you're gone the two brothers meet up and split the money.
Sound like a crazy conspiricy theory? It's been around since before most of us were born, and is accepted as a solid business practice, and even tought at some schools.
So I thought it would be interesting to explain this as it's as damaging and one sided a process as creating a monopoly, just not illegal.
You can see in the Wiki article that vertical integration actually turned into a monopoly at one point, and the studios lost a court case and were forced to sell off the nations theaters.
Here's an article that actually shows a Warner Brothers accounting writeup of how "Harry Potter and the order of the Pheonix" made over 938 million dollars, and the studio declared it a complete loss.
http://www.techdirt.com/articles/20100708/02510310122.shtml
The great news for independent filmmakers is that the more investors know about the studios, the better we look to them.
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