I'm not trying to impress people.
Haha! I think just your knowlege about sound alone is impressive enough.
As mentioned above there is no fixed level but not loud is a good idea.
Firstly you will be there for a long time so a comfortable level that will not cause fatigue is paramount.
Secondly things tend to sound good loud just by being loud. so it's too easy to fool yourself into thinking you have a good mix and find it sounds rubbish at lower levels. I like to quieten down my mix or even listen from the corridor every once in a while. If something drops out of the mix then you know you may need to adjust your mix. Monitoring too loud also introduces distortion. I would run your computer levels at about 3/4 then adjust your amp to a comfortable level.
I wouldn't trust those headphones much as I believe they are quite coloured with a fair bit of bass boost. As Alcove has already pointed out consumer equipment is designed to make your audio sound better whereas you need something as flat as possible. Try and keep your mix sessions short if you are working on headphones, ear fatigue creeps in far quicker with cans.
My own super-non-scientific way of setting the volume on my computer is to pop in a dvd, let it play for a little while while I adjust my sound levels, and then use that volume for editing. Like I said, not at all scientific, but it's a place to start.
What's your budget?
The Blue Sky eXo2 @ $500 a set (2 speakers + subwoofer + hub) are becoming a standard for professional video editing bays.
Just as a quick follow up...
Don't get the K-240s because I like them. As I said, headphones for long session editing use need to be comfortable for you to wear and sound good to you. The one thing that I dislike about the digital age is that more and more we don't get the opportunity try before we buy.
Go to a really good music store and and try a lot of them. Bring a home-made CD of music and film sound (not yours, finished "Hollywood" films). Take your time. You'll have to go early in the morning so that it's relatively quiet as most musicians are late risers.
Oh, and have the decency to buy the headphones at the store. I've worked a music store and there is nothing more frustrating that spending an hour or two demoing gear for someone and they buy somewhere else - and then they would call me and say "how do I get this to..." My answer was always "ask whomever you bought it from." "But I bought it on-line!" "Well, now you can pay me to come to your home and give you lessons."