cinematography Changing aspect ratio mid-film

I saw this and thought it was pretty cool. From the Hunger Games 2 bluray. At the point when the games start and the film changes tone they slowly switch from 2:35.1 to 1.78:1

https://www.youtube.com/watch?v=ggqOV88WYws

Apparently if you saw the film in IMAX, you've already seen the switch. They filmed the games part specifically for that and included it in the bluray edition. Pretty cool and I think it's really interesting how something like this can change the feeling of the film.
 
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