you guys are reaching maybe. Is there some rule that says you cant introduce your film through crowdfunding.
Absolutely not. It's just that it's not nearly as likely to succeed if you haven't put in some time beforehand. You're welcome to try though - let us know when the campaign is live and how it goes.
And name all these projects that had such a head of steam behind them before they got there
Ok, here's a few big ones:
The guy behind nofilmschool.com raised over $125k for his feature. He estimates he put in 8 hours a day for six weeks promoting the campaign while it was live - and that was after a year and a half of building a reputation and potential audience with his site:
http://nofilmschool.com/2011/09/how-i-raised-125000-on-kickstarter
Freddie Wong raised over $275k (against a $75k goal) for his web series Video Game High School after putting in years building an audience of millions for his videos first via his youtube channel. His second and third season campaigns raised over $800k each:
https://www.kickstarter.com/projects/freddiew/video-game-high-school
https://www.kickstarter.com/projects/freddiew/video-game-high-school-season-two
https://www.indiegogo.com/projects/video-game-high-school-vghs-season-3
Indie Game: The Movie raised over $150k via crowdfunding - and they built their audience during production by steadily releasing clips from the film as they shot it via blogs and social media over a year and a half. They have a full case study of the process - including over 10,000 emails, 14,000 tweets, and 180 blog posts - here:
http://www.indiegamethemovie.com/news/2012/11/1/indie-game-case-study-tech-audience.html
Now your goals may be lower than theirs, but the basic principle is the same - if you want people to support your campaign they need to know about it. The more time you put in building your crowd beforehand, the more successful your crowdfunding efforts will be.
Here's an exercise: start with the amount you want to raise - lets use $10k as an example.
The average kickstarter pledge for film projects is about $75. (source)
$10,000/$75 = 133 backers.
So you need to convince 133 people to contribute to your campaign.
The average conversion rate (percentage of people who visit your campaign page and then eventually pledge) is ~2.4% (source)
So that means you need to get about 42x as many visitors to your page as you need to contribute.
42*133 = 5586 visitors to your campaign page.
So that's your base starting point - do you currently have the resources to put your campaign link in front of approximately 5600 people? Do you have that many friends? Likes on your facebook page? Twitter followers? Subscribers to an email list? Subscribers to your youtube channel? Members of your church? Brothers at your college fraternity? Doesn't matter where they come from, you just need a way to reach out to them with your campaign.
Of course that's making the assumption that everyone who you send your link to actually becomes a visitor to your campaign page - not a safe assumption. There's always another 'conversion' level - the percentage of people you reach out to who actually come check out your link. When you look at response rates for things like email campaigns, facebook posts, etc you'll find that typical conversion rates are less than 10%, sometimes even less than 1% (typically the closer your relationship with the people you reach out to, the better the response rate - another argument for building a real fan base rather than just marketing to anonymous masses). (email conversion rates) (facebook link conversion rates) (twitter link click-through rates)
Lets assume for arguments sake that do you get a full 10% of the people you reach out to who eventually visit your campaign. So now you need to reach 10x as many people to hit your 5500 visitor target - that's 55,000 people - at minimum - that you need to be able to get your link in front of. If you don't get that kind of click through the numbers could be in the hundreds of thousands.
If you're trying to raise more than $10k you'll have to multiply that number again. Based on my own experience (detailed in a previous post) that seems about right - I'm sure we put the link in front of well over 100k people to hit our $20k goal.
So, again, the question is do you have a way to reach that many people? And if the answer is currently that you don't, then what are you going to do to change that?
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