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Anti-Meth PSA

Yeah that is probably the reason it didn't make the top ten. My focus group had a similar issue with the message. I guess I was trying to be subtle with the concept that doing meth is like putting a gun to your head (one of these days you're gonna pull the trigger). Apparently I wasn't able to effectively get that message across. The concept had to be changed because of a lack of help on the shoot. Unfortunately the final product came out a bit muddy.
 
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