1990
Does anyone remember the commercials for CDs on how to use Microsoft Office and other software products? The TV commercials made the cds seem valuable. Something that you would actually consider buying to learn how to use the most popular software packages being used everywhere. The incredible thing is that these cds were absolutely free. Just call and place your order. How many do you want? Free cds!!............ $4 shipping and handling per cd.
They made millions on the shipping and handling fee!! The cds cost about 20 cents to make. Shipping was less than a dollar. ... I wish I had the actual numbers but it was reported that their brilliant marketing made them millions. That was back in the late 80s early 90s.
I use to imagine applying that kind of marketing scheme to a movie being offered on dvd or blu-ray... Well, those things are now on their way out the door, being completely replaced by streaming, but why couldn't someone do that with streaming? It's all just a matter of software. Someone pays to buy a streaming movie for $x, but for that amount, they receive something tangible. Maybe a photograph of the name actor in the movie or a behind the scenes booklet loaded with pictures, or a small model of something tied to the movie. I don't know if this would work in today's world but it might be worth considering. Do people still value having something they can hold in their hands or is everything just 2D bullshit you watch on your cellphone? I don't know.. I'm not a good judge of these things. I still prefer holding a book to a Kindle. I prefer playing pool with a real pool stick and table, not on a video screen.
What if someone was making a movie that featured a person always seen drinking from a unique coffee cup. Make sure the preview for the movie shows the character drinking from that cup. Maybe the cup has something to do with the story.. Now, you offer the movie for $10.00 or $20.00, Doesn't matter if it's a disc or digital. What matters is that for that price, the buyer also gets a coffee cup pulled from the same mold as the one used in the movie.... Or, the movie costs $3.00 to buy, but the buyer gets a "cracker jack prize". I call it a cracker jack prize because I remember as a kid wanting crackerjack just for the prize inside. Maybe someone may or may not be that interested in watching your movie but like the idea of getting something on their doorstep from the UPS guy or in their mailbox from the mail carrier... These are just quick ideas off the top of my head. With some real thought, maybe someone could come up with a marketing scene that is so brilliant that the micro-budget movie isn't even the real attraction. The real attraction will be the OTHER thing they are getting for their money.
Does anyone remember the commercials for CDs on how to use Microsoft Office and other software products? The TV commercials made the cds seem valuable. Something that you would actually consider buying to learn how to use the most popular software packages being used everywhere. The incredible thing is that these cds were absolutely free. Just call and place your order. How many do you want? Free cds!!............ $4 shipping and handling per cd.
They made millions on the shipping and handling fee!! The cds cost about 20 cents to make. Shipping was less than a dollar. ... I wish I had the actual numbers but it was reported that their brilliant marketing made them millions. That was back in the late 80s early 90s.
I use to imagine applying that kind of marketing scheme to a movie being offered on dvd or blu-ray... Well, those things are now on their way out the door, being completely replaced by streaming, but why couldn't someone do that with streaming? It's all just a matter of software. Someone pays to buy a streaming movie for $x, but for that amount, they receive something tangible. Maybe a photograph of the name actor in the movie or a behind the scenes booklet loaded with pictures, or a small model of something tied to the movie. I don't know if this would work in today's world but it might be worth considering. Do people still value having something they can hold in their hands or is everything just 2D bullshit you watch on your cellphone? I don't know.. I'm not a good judge of these things. I still prefer holding a book to a Kindle. I prefer playing pool with a real pool stick and table, not on a video screen.
What if someone was making a movie that featured a person always seen drinking from a unique coffee cup. Make sure the preview for the movie shows the character drinking from that cup. Maybe the cup has something to do with the story.. Now, you offer the movie for $10.00 or $20.00, Doesn't matter if it's a disc or digital. What matters is that for that price, the buyer also gets a coffee cup pulled from the same mold as the one used in the movie.... Or, the movie costs $3.00 to buy, but the buyer gets a "cracker jack prize". I call it a cracker jack prize because I remember as a kid wanting crackerjack just for the prize inside. Maybe someone may or may not be that interested in watching your movie but like the idea of getting something on their doorstep from the UPS guy or in their mailbox from the mail carrier... These are just quick ideas off the top of my head. With some real thought, maybe someone could come up with a marketing scene that is so brilliant that the micro-budget movie isn't even the real attraction. The real attraction will be the OTHER thing they are getting for their money.