What kinda short film would you make for an online film festival?

Hey guys,
I know the question sounds generic but bear with me.
As many of might know, youtube your film festival is going on.. submission deadline being 31st march..
Viewers judge your film.


Now if it was any other regular film festival, I would make what I believe I should make..but I guess those festivals are attended by cinephiles or atleast movie lovers who have committed their time to going to watch movies. Hence they will give any movies its due.
Online, attention span is so less I believe it becomes an alternate delivery system that might shape how we make our content in first place.
It has too many options. Too many distractions. And even the age-group your content is available to becomes huge.

So what Im saying is...If you had to..make something for such a contest what kinda things will you be looking for in the story to start with?
 
http://www.youtube.com/user/yourfilmfestival/yourfilmfestival
"THE GLOBAL SEARCH FOR THE WORLD'S BEST STORYTELLERS.
This is Your Film Festival. You have until March 31st to submit a short, story-driven video. There's no entry fee. It can be any format - short film, web-series episode, TV pilot - and any genre. In June, audiences around the world will vote, sending 10 deserving storytellers to open the 2012 Venice Film Festival where a Grand Prize Winner will be be rewarded with a $500,000 grant to create a new work, produced by Ridley Scott and his world class team.
"


http://www.huffingtonpost.com/2012/01/19/your-film-festival-youtube_n_1215132.html

First - keep it under 120 seconds - UNLESS - what you've got going on is pretty d@mnfantastic.
Second - read the rules & follow the rules, don't DQ and entry over dumbsh!t.
Third - pay attention to the judging criteria:
- Storytelling
- Creativity and Originality
- Screenplay and Actor(s) Performances
- Technical Execution: Camera/Sound/Lighting/Editing
- Overall Impression
This is a matrix system. You really have no idea of what value any of these fields is weighted, but let me hazard that since execution can be easily taught that that will have the lowest weighting.
Probably the first two will have the heaviest weighting with the fifth being the subjective tie breaker (probably with some potential commercial product bias to it).

Fourth - it's to work with Ridley Scott. Guess what kinda projects he's going to be wanting to look for?
http://www.the-numbers.com/people/directors/RSCOT.php
http://boxofficemojo.com/people/chart/?id=ridleyscott.htm
Action/adventure. (Probably not RomZomCom).
Write accordingly.

GL!

PS, you may wanna do some homework on how Hobo With A Shotgun got funded with a similar program.
http://en.wikipedia.org/wiki/Hobo_with_a_Shotgun
 
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Granted , this has not a d@mn thing to do with the competition, however when paired with what the guys at Lonely Island are able to do with their music videos it just goes to show you that different industry people with more than adequate resources make shorts that are either sh!t or shine.

http://www.filmmakermagazine.com/news/2011/09/shia-laboeuf-directs-nsfw-marilyn-manson-video/
The video (due to adult content you must sign in to watch): http://youtu.be/aiMrr9k5qIw
Shia can't make sh!t.
This video sucks.
I don't even care about the (wretched) song.
The images and story are just lame-O.

vs.

http://www.youtube.com/user/thelonelyisland?ob=4&feature=results_main

It's the underlying principles involve that grab my attention.
Relatively same resources. Completely different outcomes.
 
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