...I remember exactly that it recorded in between 12 and 3, going up and down of course. But when I play it back, it's quiet. How do you tell if it's loud enough if the numbers don't necessarily mean that it is? Thanks.
I'll try and answer your question in 3 parts, First Part (why it sounds quiet):
You are falling into the common trap of those new to audio, in misunderstanding what level (the numbers) actually means. You take a sound and you increase it's level and it sounds louder, you therefore logically conclude that level = loudness. Unfortunately, your logic is letting you down because you are not in possession of "all the facts". In reality level does NOT = Loudness. In order to avoid explaining "all the facts", I'll try using an analogy. Let's say we own a Fiat 500 car: If we push the accelerator pedal exactly half way down, we are going to get one rate of acceleration and if we push the accelerator pedal flat to the floor, we are going to get another, faster rate of acceleration. Without any knowledge of performance differences between cars it, would seem logical to conclude that pedal position = rate of acceleration. However, if we take a different car, say a Ferrari 428, the halfway position of the accelerator pedal will give us more acceleration than the pedal to the floor in our Fiat 500. We all know that in all cars, the further we push the accelerator pedal the faster we accelerate but we also know there is no correlation between the accelerator pedal position and the actual acceleration when comparing different cars. The same is true with levels and loudness, there's no direct correlation when comparing sounds. In this analogy accelerator pedal position = Level, acceleration = loudness and different cars are different sounds. In other words, take two different sounds (cars), recorded with levels peaking at say -3dB (pedal position) and they could be of completely different loudness (acceleration).
Part two (how do you tell if it's loud enough if the numbers don't indicate loudness?):
While there are solutions to this problem, there is no simple answer. Science completely understands and explains what sound waves are and how they work but when it comes to the human perception of sound, science as yet only has a partial understanding. Loudness is in fact not a property of sound, it's a perception and as such it varies from person to person and indeed changes even within the same person. "How loud is loud enough?", is even more of a problem because there are a number of variables, such as the listening equipment/environment of the consumer, in addition to the fact that can't we accurately measure loudness. The best solution devised for theatrical content is to minimise the variables of listening equipment/environment (through acoustic design and calibration) and rely on the subjective judgement of experts (experienced re-recording mixers). The best solution devised for broadcast (where consumer equipment/environment can't be controlled) is again calibrated environments and the subjective judgement of experts but for this judgement to be constrained by increasingly sophisticated scientific methods of approximating loudness measurements.
Part 3 (how do you make something louder?).
Loudness is a relative term, so the first and most obvious option is to lower the level of every thing else. This option may not be viable in a calibrated environment, so you may need to manipulate the sound to appear louder, using tools such as EQ, compression, excitation, divergence, etc. How you apply these tools without damaging or loosing the essence of the sound depends on the properties of the sound, what you want to end up with, and the distribution format of the final product. There are no specific answers because we're trying to create a perception (loudness), not a scientific property. That is why others are asking to hear the sound before they can advise the best method of creating this perception.
G