Super Bowl 2014 Advertising & Market Examination

With no intentions of this becoming a typical "Ray's Research" project, I thought it might be useful for filmmakers to consider what are some of the things the rather large, focused audience appreciated about the commercials provided at Super Bowl 2014.

http://admeter.usatoday.com/ad-meter/story/5173807/
Code:
	TOP 10
Company			Spot			Quarter	Score
Budweiser		Puppy Love		4	8.29
Doritos			Cowboy Kid		4	7.58
Budweiser		Hero's Welcome		3	7.21
Doritos			Time Machine		1	7.13
Radio Shack		Phone Call		1	7
Hyundai			Sixth Sense		1	6.87
GM/ Cheerios		Gracie			1	6.75
Microsoft		Technology		4	6.65
Coca Cola		Going All the Way	4	6.42
Pepsi			Soundcheck		HT	6.3

	The Rest
Volkswagen		100,000 Miles		2	6.24
Chrysler		Americas Import		4	6.24
Chevrolet		Romance			1	6.18
Dannon Oikos		Spill			4	6.15
Hyundai			Nice			4	6.1
Kia			Luxury			3	6.09
Coca Cola		America the Beautiful	2	6.06
Heinz			Happy And You Know It	4	6.05
Wonderful Pistachios	Part 2			2	6.04
M&M			Delivery		2	6.02
Toyota Highlander	Joyride			2	5.88
Audi			Doberhuahua		3	5.87
Chevrolet		Life			1	5.79
Jaguar			British Villains	4	5.78
Chobani			How Matters		3	5.68
Bud Light		Epic Night Continued	1	5.6
T-Mobile		Still No Contract	3	5.59
Weathertech		Made in America		2	5.58
T-Mobile		No Contract No Worries	2	5.52
Intuit			Bring the Toyz		3	5.49
Beats			Beats Music		1	5.44
H&M			David Beckham		2	5.44
Honda			Hugfest			3	5.26
Turbo Tax		Love Hurts		1	5.19
NFL Network		Gerry Ricecake		HT	5.19
Jeep			Restlessness		HT	5.18
Geico			Digital Insurance	2	5.15
Wonderful Pistachios	Part 1			2	5.14
Sony			Spider Man 2		2	4.93
Axe			Kiss for Peace		3	4.92
Sonos			Faceoff			2	4.91
Nestle			Butterfinger Cups	4	4.9
Maserati		Strike			1	4.85
Bank of America		Red			1	4.82
Bud Light		Epic Night		1	4.78
T-Mobile		Kill Your Contract	4	4.77
GoDaddy			Puppet Master		1	4.66
SodaStream		People			4	4.66
Ford			No Ordinary Commercial	1	4.62
Paramount		Tranformers Age of Ext.	2	4.61
Carmax			Slow Clap		2	4.49
Squarespace		A Better Web Awaits	2	4.38

	Bottom Five
Dreamworks		Need For Speed		1	4.34
GoDaddy			Bodybuilder		4	4.04
Sprint			Family Plan		3	3.96
Subway			Crunch Time		2	3.91
Bud Light		Cool Twist		2	3.89

Interesting how the AdMeter data does not geehaw with other surveys:
http://www.thewrap.com/amazing-spid...-best-remembered-super-bowl-movie-ads-survey/
New trailers for “The Amazing Spider-Man 2″ and “Transformers: Age of Extinction” made the biggest impression on Super Bowl viewers, according to a survey of 5,000 movie fans by MovieTickets.com.
According to AdMeter they garnered 4.93 and 4.61, respectively.
Those are pretty low on a score scale that begins @ 3.89 (1.04 and 0.72 lower) and ends at 8.29 (3.36 and 3.68 higher.

Men remembered the commercial for “Transformers: Age of Extinction” (81 percent) the best,
with 80 percent of them also recalling “The Amazing Spider-Man 2′s” ad.
Women remembered the spot for “The Amazing Spider-Man 2″ (71 percent) most prominently,
followed by “Transformers: Age of Extinction” (68 percent).

“Captain America: The Winter Soldier” was deemed the most effective spot by 27 percent of voters,
followed by “Need for Speed” with 17 percent and
“Muppets: Most Wanted” with 16 percent of the vote.


http://www.washingtonpost.com/busin...26f12e-8cda-11e3-98ab-fe5228217bd1_story.html
... according to a list of Tivo’s most-watched ads



Also, once the no budget filmmaker's Holy Grail, not so much now as the competition has just gone through the roof, Doritos announces their "Crash the Super Bowl" contest DIY ad winner:
http://online.wsj.com/article/PR-CO-20140203-907317.html
Ryan Andersen, creator of "Time Machine," [7.13 on AdMeter] received the most fan votes on www.doritos.com to edge out Amber Gill from Ladera Ranch, Calif., whose ad "Cowboy Kid" [7.58 on AdMeter] received the second-highest total fan votes and was chosen as the runner-up by the Doritos brand.
Interesting difference between doritos.com and AdMeter survey results.

"Out of more than 5,400 ads from around the world, this consumer-created ad came out on top.

Grand prize winner Andersen, a freelance wedding photographer from Scottsdale, Ariz., teamed up with his 6-year-old-son to create "Time Machine." The $300 (US) commercial is about the cleverest con one could think of to get a bag of Doritos tortilla chips -- a time machine that conveniently only runs on Doritos tortilla chips.
Wha... ?
No RED camera?
No thousands of dollars budget?
Wha... ?

2014%252002%252003%2520Shakespeare%2527s%2520Pen%2520%2526%2520Speilberg%2527s%2520Camera%2520-%252080%2525.png


http://www.doritostimemachine.com/#!blog/c1ty5
 
Sign of the times: Super Bowl ads safer and staid
http://finance.yahoo.com/news/sign-times-super-bowl-ads-safer-staid-215054137--finance.html

Super Bowl ads can be a bellwether for the economy because they show which companies are willing to spend $4 million on a 30-second spot. In 2000, for instance, at the height of the dot com boom, 13 technology startups advertised in the Super Bowl. By 2001, after the bubble had burst, there were just three.

This year, fewer websites and software companies aired ads compared to the past four years and more ads appeared from packaged food and luxury auto makers, according to research firm Ace Metrix, which measures the effectiveness of ads. Absent were edgier companies willing to take risks, such as E(asterisk)Trade and Groupon, while more staid brands like Cheerios and Heinz joined the mix.

Super Bowl ads are also an indicator of consumer attitudes. Advertisers used nostalgia and family-heavy themes on Sunday to play to viewers who are fatigued from a depressed economy and tepid job market.
 
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