With no intentions of this becoming a typical "Ray's Research" project, I thought it might be useful for filmmakers to consider what are some of the things the rather large, focused audience appreciated about the commercials provided at Super Bowl 2014.
http://admeter.usatoday.com/ad-meter/story/5173807/
Interesting how the AdMeter data does not geehaw with other surveys:
http://www.thewrap.com/amazing-spid...-best-remembered-super-bowl-movie-ads-survey/
Those are pretty low on a score scale that begins @ 3.89 (1.04 and 0.72 lower) and ends at 8.29 (3.36 and 3.68 higher.
http://www.washingtonpost.com/busin...26f12e-8cda-11e3-98ab-fe5228217bd1_story.html
Also, once the no budget filmmaker's Holy Grail, not so much now as the competition has just gone through the roof, Doritos announces their "Crash the Super Bowl" contest DIY ad winner:
http://online.wsj.com/article/PR-CO-20140203-907317.html
No RED camera?
No thousands of dollars budget?
Wha... ?
http://www.doritostimemachine.com/#!blog/c1ty5
http://admeter.usatoday.com/ad-meter/story/5173807/
Code:
TOP 10
Company Spot Quarter Score
Budweiser Puppy Love 4 8.29
Doritos Cowboy Kid 4 7.58
Budweiser Hero's Welcome 3 7.21
Doritos Time Machine 1 7.13
Radio Shack Phone Call 1 7
Hyundai Sixth Sense 1 6.87
GM/ Cheerios Gracie 1 6.75
Microsoft Technology 4 6.65
Coca Cola Going All the Way 4 6.42
Pepsi Soundcheck HT 6.3
The Rest
Volkswagen 100,000 Miles 2 6.24
Chrysler Americas Import 4 6.24
Chevrolet Romance 1 6.18
Dannon Oikos Spill 4 6.15
Hyundai Nice 4 6.1
Kia Luxury 3 6.09
Coca Cola America the Beautiful 2 6.06
Heinz Happy And You Know It 4 6.05
Wonderful Pistachios Part 2 2 6.04
M&M Delivery 2 6.02
Toyota Highlander Joyride 2 5.88
Audi Doberhuahua 3 5.87
Chevrolet Life 1 5.79
Jaguar British Villains 4 5.78
Chobani How Matters 3 5.68
Bud Light Epic Night Continued 1 5.6
T-Mobile Still No Contract 3 5.59
Weathertech Made in America 2 5.58
T-Mobile No Contract No Worries 2 5.52
Intuit Bring the Toyz 3 5.49
Beats Beats Music 1 5.44
H&M David Beckham 2 5.44
Honda Hugfest 3 5.26
Turbo Tax Love Hurts 1 5.19
NFL Network Gerry Ricecake HT 5.19
Jeep Restlessness HT 5.18
Geico Digital Insurance 2 5.15
Wonderful Pistachios Part 1 2 5.14
Sony Spider Man 2 2 4.93
Axe Kiss for Peace 3 4.92
Sonos Faceoff 2 4.91
Nestle Butterfinger Cups 4 4.9
Maserati Strike 1 4.85
Bank of America Red 1 4.82
Bud Light Epic Night 1 4.78
T-Mobile Kill Your Contract 4 4.77
GoDaddy Puppet Master 1 4.66
SodaStream People 4 4.66
Ford No Ordinary Commercial 1 4.62
Paramount Tranformers Age of Ext. 2 4.61
Carmax Slow Clap 2 4.49
Squarespace A Better Web Awaits 2 4.38
Bottom Five
Dreamworks Need For Speed 1 4.34
GoDaddy Bodybuilder 4 4.04
Sprint Family Plan 3 3.96
Subway Crunch Time 2 3.91
Bud Light Cool Twist 2 3.89
Interesting how the AdMeter data does not geehaw with other surveys:
http://www.thewrap.com/amazing-spid...-best-remembered-super-bowl-movie-ads-survey/
New trailers for “The Amazing Spider-Man 2″ and “Transformers: Age of Extinction” made the biggest impression on Super Bowl viewers, according to a survey of 5,000 movie fans by MovieTickets.com.
According to AdMeter they garnered 4.93 and 4.61, respectively.Those are pretty low on a score scale that begins @ 3.89 (1.04 and 0.72 lower) and ends at 8.29 (3.36 and 3.68 higher.
Men remembered the commercial for “Transformers: Age of Extinction” (81 percent) the best,
with 80 percent of them also recalling “The Amazing Spider-Man 2′s” ad.
Women remembered the spot for “The Amazing Spider-Man 2″ (71 percent) most prominently,
followed by “Transformers: Age of Extinction” (68 percent).
“Captain America: The Winter Soldier” was deemed the most effective spot by 27 percent of voters,
followed by “Need for Speed” with 17 percent and
“Muppets: Most Wanted” with 16 percent of the vote.
with 80 percent of them also recalling “The Amazing Spider-Man 2′s” ad.
Women remembered the spot for “The Amazing Spider-Man 2″ (71 percent) most prominently,
followed by “Transformers: Age of Extinction” (68 percent).
“Captain America: The Winter Soldier” was deemed the most effective spot by 27 percent of voters,
followed by “Need for Speed” with 17 percent and
“Muppets: Most Wanted” with 16 percent of the vote.
http://www.washingtonpost.com/busin...26f12e-8cda-11e3-98ab-fe5228217bd1_story.html
... according to a list of Tivo’s most-watched ads
Also, once the no budget filmmaker's Holy Grail, not so much now as the competition has just gone through the roof, Doritos announces their "Crash the Super Bowl" contest DIY ad winner:
http://online.wsj.com/article/PR-CO-20140203-907317.html
Ryan Andersen, creator of "Time Machine," [7.13 on AdMeter] received the most fan votes on www.doritos.com to edge out Amber Gill from Ladera Ranch, Calif., whose ad "Cowboy Kid" [7.58 on AdMeter] received the second-highest total fan votes and was chosen as the runner-up by the Doritos brand.
Interesting difference between doritos.com and AdMeter survey results."Out of more than 5,400 ads from around the world, this consumer-created ad came out on top.
Grand prize winner Andersen, a freelance wedding photographer from Scottsdale, Ariz., teamed up with his 6-year-old-son to create "Time Machine." The $300 (US) commercial is about the cleverest con one could think of to get a bag of Doritos tortilla chips -- a time machine that conveniently only runs on Doritos tortilla chips.
Wha... ?Grand prize winner Andersen, a freelance wedding photographer from Scottsdale, Ariz., teamed up with his 6-year-old-son to create "Time Machine." The $300 (US) commercial is about the cleverest con one could think of to get a bag of Doritos tortilla chips -- a time machine that conveniently only runs on Doritos tortilla chips.
No RED camera?
No thousands of dollars budget?
Wha... ?
http://www.doritostimemachine.com/#!blog/c1ty5