I have been wondering this for a few weeks but today a friend in the industry posted of a personal trauma she has just been through and decided to open up about and make public but didnt get much support as many people who hadnt been in her shoes just stated how they would 'have handled it differently' and what she 'should have done' (classic victim blaming) and it brought the question to the forefront again.
I was reading last week about marketing and a great article about an indie filmmaker who had success using targeted marketing of his films themes, cultures, locations etc... which is great in his case (a light hearted comedy film) but if you have a film that based off a real story that is very dramic, deep and traumatic (like domestic violence, mental illness, child loss, terminal illness, childhood abuse etc...) then who is your target market?
Surely logically its the people that have been through or are currently going through that but then that would seem very irrasponsible to aim marketing towards a group that could be triggered/hurt by it yet if you aim it at those it doesnt apply to they are less likely to care about the message, less likely to want to watch it or possibly may not even understand the victims actions.
I mean obviously you can alter it to try and cram it into a genre then market blindly at that group like making a romantic comedy about terminal illness or a horror about grief (both fairly common) but what if you just want to keep the story true to its source without adding cheap jokes or monsters etc...
It just seems like a minefield but maybe im just overlooking something obvious.
I was reading last week about marketing and a great article about an indie filmmaker who had success using targeted marketing of his films themes, cultures, locations etc... which is great in his case (a light hearted comedy film) but if you have a film that based off a real story that is very dramic, deep and traumatic (like domestic violence, mental illness, child loss, terminal illness, childhood abuse etc...) then who is your target market?
Surely logically its the people that have been through or are currently going through that but then that would seem very irrasponsible to aim marketing towards a group that could be triggered/hurt by it yet if you aim it at those it doesnt apply to they are less likely to care about the message, less likely to want to watch it or possibly may not even understand the victims actions.
I mean obviously you can alter it to try and cram it into a genre then market blindly at that group like making a romantic comedy about terminal illness or a horror about grief (both fairly common) but what if you just want to keep the story true to its source without adding cheap jokes or monsters etc...
It just seems like a minefield but maybe im just overlooking something obvious.