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New marketing for the movies?

Interesting article on the internet:

http://www.foxnews.com/story/0,2933,213721,00.html

Writer Beggs' story is more than just it's title. He leaves the best comments at the last third of the article when he mentions Mark Cuban's quest for a new way to market movies and not spend $60M to try and get 50M people to go to the movies.

I personally think that if you had a way to entice those who were disenfranchised from the movies (those people over 25 years old), you'd solve the problem.

WC
 
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