As I mentioned in another post, music engineering and sound-for-picture are VERY different. I was a music recording engineer before migrating to audio post, and it requires a very radical change in your thinking.
Another aspect is that YOU need to think about sound; maybe not the technical side if you have help there, but you need to consider all of the sonic attributes of your project. What does the world in which the characters live sound like? What do they hear and how does it affect them? If a specific sound is important to the plot/story you need to PLAN for it and shoot to accommodate it.
Your project will only look as good as it sounds, because
"Sound is half of the experience"