Fascinating Video On Marketing
- Thread starter ussinners
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Film-makers should stick to making films
Yes, interesting speech, but I understand the question of the guy in the audience, ''are you a film maker of a multi-platform/marketing guy?''
Marketing, which I call internet communication because is about building engagement, is not a simple task and I believe that film makers should stick to making films.
Today many independent film-makers want to jump on the multi-platform wagon thinking that offering extra content or an experience across platforms would make their movie fly and guess what? Often it's not true!
It doesn't work because they want to do everything by themselves, they want to create strategies, overlook the game development, etc.. without realizing that by doing so they draw their creativity away from making a good film.
If the film is crap ( I am not judging Head Trauma) it won't fly even if the game made for it is fantastic. People will play the game, will spend time on the website, but will rate the film poorly on IMDB and will tell their peers that the game is great but the film sucks.
My humble advice is: If you love film making stick to it, devote all your energy and creativity to it, but at the same time create a team of people that can push the film forward on other platforms.
If you don't have money to hire professionals in the field of communication (you should have such money as much as you should have money to make the film) then find enthusiastic students or/and offer a creative common licence agreement.
Hopefully you will make a good film, because you will put all the creativity in it, and your partners will make it fly by offering a deeper experience to the audience.
Yes, interesting speech, but I understand the question of the guy in the audience, ''are you a film maker of a multi-platform/marketing guy?''
Marketing, which I call internet communication because is about building engagement, is not a simple task and I believe that film makers should stick to making films.
Today many independent film-makers want to jump on the multi-platform wagon thinking that offering extra content or an experience across platforms would make their movie fly and guess what? Often it's not true!
It doesn't work because they want to do everything by themselves, they want to create strategies, overlook the game development, etc.. without realizing that by doing so they draw their creativity away from making a good film.
If the film is crap ( I am not judging Head Trauma) it won't fly even if the game made for it is fantastic. People will play the game, will spend time on the website, but will rate the film poorly on IMDB and will tell their peers that the game is great but the film sucks.
My humble advice is: If you love film making stick to it, devote all your energy and creativity to it, but at the same time create a team of people that can push the film forward on other platforms.
If you don't have money to hire professionals in the field of communication (you should have such money as much as you should have money to make the film) then find enthusiastic students or/and offer a creative common licence agreement.
Hopefully you will make a good film, because you will put all the creativity in it, and your partners will make it fly by offering a deeper experience to the audience.
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That sounds reasonable, although I don't think it should necessarily follow that just because you have the capacity to fund a film that you should have the capacity to fund people who can promote it the way it might need to be promoted.
Personally in the end I just want to be able to tell stories. I'm a decent promoter of ideas, but I'm still much more interested in the creative side.
Personally in the end I just want to be able to tell stories. I'm a decent promoter of ideas, but I'm still much more interested in the creative side.
It is just a point of where you want to carry your film and that's why I believe that a film should be a good work to begin with.
That's how I see it:
Good film+good communication = Success (the degree of success depends on a number of factors)
Good film + no communication = A sad combination because the audience most probably won't see a great story
Bad film + good communication = Survival
Bad film + bad communication = You must be extremely rich to keep making films
And again...communication doesn't mean big marketing budgets, but just passion, dedication a some sort of a budget. A production company to which I talked some time ago had zero budget to dedicate to classical marketing campaigns, but they managed to put together (over the time) enough money to pay the salary of three people for 2 years to engage in social media and internet communication. At today their teaser ( the film is not out yet) has been watched over 2 million times in Youtube only. Of course they are not a typical indie production, their film budget is much higher, but the average indie film could easily engage enough people by having someone dedicated to it which I believe should not be the director.
The way I found this video (I don't remember what I was searching for) was at the following blog.
My Life As A Blog
He's a film publicist for over 30 years. He's a fascinating guy. There's one part of the "What happens to film makers" that describes many at this board. I know it does me.
My Life As A Blog
He's a film publicist for over 30 years. He's a fascinating guy. There's one part of the "What happens to film makers" that describes many at this board. I know it does me.