I'm starting pre-production on a project and was wondering if anyone ever crunched the numbers on how many Facebook fans generally become paying customers - either going to the theater or buying a DVD. I have a fan page set up for the project and, obviously, I'm going for as many fans as possible, but from a marketing standpoint, I was wondering how to translate that to dollars.
I know that it all depends on my target audience, who I'm marketing to, etc. But I'm sure that somewhere, someone has the numbers to say, "For the most part, if you get X fans, you will get Y customers." I'm just looking for those numbers.
I know that it all depends on my target audience, who I'm marketing to, etc. But I'm sure that somewhere, someone has the numbers to say, "For the most part, if you get X fans, you will get Y customers." I'm just looking for those numbers.