DIY Distribution Article

Good Mornin', :)

Yeah, it certainly is.

The entire biz is layered between us artsy-fartsy types that are pretty much forced to hand our babies over to the middleman "suits" and try to ignore them gaming us as they try to pimp it out to whatever Theater John drives down the boulevard.
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From Horrors of War what's your experience been with distributors and probably more important - the buyers representing theater chains?
 
Hmm...

Maybe I'll follow up on these titles, to see how these turn out, distribution-wise.
(I remain dumbfounded a well produced film as MONSTERS mustered distribution as thinly as it was).

http://www.thefilmcollaborative.org/blog/2011/01/deals-diy-a-film-distribution-duet/

I don't mind mind making a "Pretty Ho", but I'm still interested in developing a good working understanding of being the "Pimp" which distribution really is, frankly.
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(More ho-homework: http://www.thefilmcollaborative.org/blog/tag/film-distribution/)
 
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Yeah, marketing is key. It's all well and good to have all these great new avenues for distribution, but if nobody knows it's there what good is it? People will just log on and watch the same old crap the studios have been pushing.

I was at an indie screening recently in Portland. The director hired a marketing firm to publicize the event, which was being held at the most prestigious art center in the city. The publicist got the guy TV interviews, extensive newspaper coverage, full-color posters and life-sized standups. It was all over Facebook and news web sites. It was a thriller/action/slasher movie that was well-acted and tastefully done, and had several festival awards. I drove 200 miles round-trip to attend.

Despite all that, the theater was maybe 20% full, and 90% of them were fellow filmmakers like me, cast and crew and families, and people the publicist brought in. It was depressing. Unless people are told to give a shit by someone they know, they don't.
 
Getting Internet distribution is easy. It's infinite virtual space. There's no gatekeepers preventing you from getting distribution. The hard part is getting people to actually buy your film when you won't have anyone with box office draw in the movie, and if you don't get any big press buzz.
 
From Horrors of War what's your experience been with distributors and probably more important - the buyers representing theater chains?

Buyers for theater chains are a lot harder to find than anyone. They have such a sweet deal with the traditional distributors because the people who make the movies pay for a lot of the advertisements promoting their theater in print and have a minimum budget for television advertising nationwide. Coca-Cola does not pay for McDonald's ads, but Paramount pays for the ads for their product being sold at AMC, Cinemark, and Regal...

Realistically, a true "indie" without any kind of studio backing will find themselves really hurting if they attempt a theatrical run. The theaters themselves would have to cancel a contract with the distributors for a certain number of shows a day they are promising for their movies booked.

IE, they contractually have to show X-Men 4-5 times a day minimum, so cancelling a show of that to show a no name starring indie film with no P&A budget (that's print and advertising) and no local appeal. So where is the financial sense in cancelling the shows of a movie that brings in the audience to buy popcorn and candy for the big Hollywood movies with a lot of advertising to show an indie film with no name stars, no public awareness, and no where near the same quality (in some cases) as the big budgeted movies?

As for DVD distribution, see previous posts about the sagging home video market for both retail and rental.

It's a bad bad scene out there for DVD and indie films at the moment. The majors aren't faring much better. They just have the law of averages to win out the profit margins. They aren't making nearly the cash they did a few years ago.

Dammit Sonny, I'm sick of your negativity! Why do you have to hate your fellow filmmakers!!!11!1

/sarcasm

Because I am sad and bitter and upset because first time filmmakers said I sucked and my movies sucked on the Internet. I guess that means I should get angry and upset and take my ball and go home.

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2001 -
"It's all well and good to have all these great new avenues for distribution, but if nobody knows it's there what good is it? People will just log on and watch the same old crap the studios have been pushing."
Amen.
Throw in audience fragmentation to boot, and... It ain't good.

Speaking of the same old [studio] crap, I just watched NEVER LET ME GO, which had a striking similar feel to it as MONSTERS.
Lo and behold, it has endured a similar distribution and audience reception as the latter despite glowing reviews at prestigious film festival debuts as the latter.

The following sensible summary-quote of critical analysis may haunt my budding film making career for a while:
Now, I know there's some mealy-mouth, back-peddling Monday morning quarterbacking going on there, but if they knew it was going to have such an uphill climb why didn't they pass on it to begin with? Let Lion's Gate pick it up.
Pfft. Executives. Hacks.

In the full article there's a comparison to WINTER'S BONE which also has this "downer" feel to it and is also excellently shot/acted/edited.

I've attended enough sidewalk art festivals to know much of the supplies sold from Hobby Lobby will eventually be thrown out, destined for the municipal landfill, decades later by adult children and adult grandchildren when someone goes off to the nursing home.

Certainly the tools for making beautiful looking (and sounding!) films have broadened the opportunities to play the game. I'm just not interested in making something destined for the curb.

I hope you guys understand my prudence and appreciate your patience as I pick out planets and comets amongst the stars moving about the night sky.

"I was at an indie screening recently in Portland..."
It's painful to consider how common that likely is.
Screening after screening across many countries and many weeks and many years.
And then consider the 39 for every 40 that never made it that far.
Or the 249 for every 250 submitted at the larger festivals.
And even those features that screened well - and - got distribution - and - commercially still went nowhere.

Salmon eggs.


Sonny -
"Buyers for theater chains are a lot harder to find than anyone. They have such a sweet deal with the traditional distributors "
Yeah... That's a tough phalanx to break through, isn't it.

"Realistically, a true "indie" without any kind of studio backing will find themselves really hurting if they attempt a theatrical run..."
God, I wish I was naïve enough to rebuke that. But...

"It's a bad bad scene out there for DVD and indie films at the moment. The majors aren't faring much better. They just have the law of averages to win out the profit margins. They aren't making nearly the cash they did a few years ago."
Yeahhhp.
All true, I'm afraid.
You are a pragmatic businessman, I see.

"I guess that means I should get angry and upset and take my ball and go home."
Ah, one ball.
Hate that testicular cancer.
Bummer.

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"I guess that means I should get angry and upset and take my ball and go home."
Ah, one ball.
Hate that testicular cancer.
Bummer.

Not cancer, my girlfriend has the other one firmly in a locket around her neck that acts as a kind of voodoo doll. If she pokes it with a needle, I feel it in my other ball.
 
Independent Film Distribution through mobile apps

The problem with online distribution is that a lot of those resources still suck the filmmaker dry. Netflix and flixster, as well as most of the others purposely set it up to be against the filmmakers favor, thus taking away the filmmakers profit and their finances for their next film. Independent film distribution through mobile apps allows for the filmmaker to set the price point as well as control all the content in the app itself, The Tunnel just released their own app.

Ryan Stoner
CEO - MoPix
GetMoPix.com
Facebook.com/mopix
Twitter.com/mopix
 
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