Step #1: Diskmakers will sell you 1,000 DVDs for $2,000 and change.
Step #2: Get a credit card.
Step #3: Buy DVD's
Step #4: Sell them for $10 each to 200 people.
Step #5: Payoff credit card.
Step #6: Do whatever you want with 800 "Free" DVD's of your movie.
If you think you can't sell...