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Thanks for all of the suggestions. I do have one other question. Besides social media and word of mouth, does anyone know other successful way to promote an upcoming short?

The trailer would be 30 seconds and the short is around 6 minutes long

Pomoting a short film before release Hello, I am working on an animated short film and I was wondering would it be a good idea to promote it on social media with a trailer before release. The initial plan was for it to be promoted and released the same time on vimeo, sometime Q2 2015 but...