Internet 'Guerilla' marketing...
PJ Ross' Boo Tips articles are excellent (see here and here) re: marketing Indie/short films.
Increasing exposure of shorts/features using the Internet as a 'guerilla' marketing medium is a technique that seems underutilized by those who will benefit from it...
You can read more about Iceland and its news here: http://www.icelandicreview.com/
(This article is fun and describes us as the 'Blue-eyed sheikhs' :)
http://www.lewrockwell.com/spectator/spec402.html )
Here are examples of our production companies:
http://www.icelandicfilmcompany.com/...
NYTimes and BugmeNot.com
Thank you ZenSteve, I missed that article (probably because the NY Times tends to insist on registration to read articles).
Luckily I just found BugmeNot.com which allows you to bypass their stupidity...
Hi there,
Greetings from Iceland, the Land of Fire and Ice. We have quite an active film production community here; the last James Bond film for example was filmed mainly in Iceland.
I found this article from the Hollywood Reporter interesting as it says that most major studios spend 1%-3% of...